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2 Toyota Vehicles Top Best Cars for the Money List

    
U.S. News and World Report has released their "Best Cars for the Money" reports since 2008 and Toyota vehicles have traditionally fared well.  2015 is no different as Camry Hybrid and Highlander Hybrid topped the list in 2 of the 21 different automotive classes. 

To choose its winners, U.S. News combines the average price paid and five year total cost of ownership data from various sources.  This information is then combined with their…
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Toyota Sweetens the Deal on Mirai



The 2016 Toyota Mirai, world’s first production hydrogen fuel cell vehicle, will arrive in California and Japan dealers by the second half of 2015, along with a special perk, free hydrogen fuel for the duration of the lease!

While none of the technologies in the Mirai are particularly new, Toyota put them together in a way that have never been seen in the automotive industry. Like plug-in hybrid electric vehicles, the Toyota Mirai is…
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Toyota to Introduce New Special Edition Camry and Corolla


Toyota Motor Corp. will unveil special edition versions of its best-selling Toyota Camry mid-size sedan and its Corolla at the Chicago Auto Show next week.

Automakers in growing numbers are unveiling higher priced fancier special editions of mass market vehicles as a way of generating higher profits. Toyota's Camry, the best selling car for the last 13 years in the United States, will get a special edition for the 2016 model, a year after…
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Toyota Set to Return to Rally Racing


Toyota will return to the World Rally Championship in 2017 after an 18-year hiatus, backed by its ample capital and its president’s enthusiasm for motor racing, a decision its president characterized as a move back into the “kitchen.”

The rally championship is a series of races pitting road-legal cars against each other on tracks that bear more resemblance to everyday conditions than Formula One circuits. That means the technologies deployed in rally vehicles can…
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Toyota Unveils Pre-Super Bowl Commercial

 
Toyota recently released its pre-Super Bowl commercial called "To Be A Dad" centering around what it means to be a father.  The commercial features several former and current NFL players including La Var Arrington, Fred Jackson and Kurt Warner. Each of them share stories about their fathers and later in the spot, their kids share stories about them.  For some, the commercial will be a real "tear jerker"

This year, several brands, including Toyota, are...
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Toyota Unveils New Tacoma


Finally!  The 2016 Toyota Tacoma was unveiled on Monday at the Detroit Auto Show, after much anticipation and speculation.  The Tacoma made up 70% of all small-truck sales in 2013 and has dominated the segment for the last decade.

"It's going to be everything the current one is, but we're going to raise the bar and make it better," Bill Fay, group vice president and general manager told reporters.  He went on to…
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Toyota Gives Away Over 5,000 Patents...Wants More Hydrogen Cars



In a move that invites the industry to the hydrogen future, Toyota has made approximately 5,680 global fuel cell patents available for royalty-free use. 3,350 patents are associated with fuel cell system software, 1,970 with fuel cell stacks, 290 with high-pressure hydrogen tanks, and 70 with hydrogen production and supply. The news was announced today at the 2015 Consumer Electronics Show.

At Toyota, we believe that when good ideas are shared, great...
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