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Toyota to take part in making wind-power hydrogen for fuel cells

Toyota Motor Corp is responding to the main criticism of fuel cell cars, that making the hydrogen for the fuel is not clean, with plans to help make the hydrogen using wind power.

Fuel cells are zero-emission, running on the power created when hydrogen combines with oxygen in the air to make water. But to have a totally clean supply chain, the hydrogen must also be cleanly made. Right now, most hydrogen is produced from…

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Toyota will expand the Prius family with a mysterious new model in New York

Toyota Prius Plug-In Hybrid teaser

Toyota is preparing to expand the Prius lineup with a mysterious new model. The car will be presented to the public in a little over a week during the New York Auto Show.

The Japanese car maker’s teaser image is accompanied by a brief blurb that explains that the car scheduled to debut in New York is “the next mechanical marvel in the Prius lineup.” That’s certainly not a lot to go on…
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Toyota's popular Highlander Renewed


When it comes to the deployment of new technologies in its mainstream, high-volume models, Toyota is one of the most conservative automakers out there. The late-adoption strategy seems to work well for the Japanese brand, however, as it allows it to decide whether such additions are truly worthwhile for its customers. It also helps it to develop and refine such technologies to a high degree before introduction, an approach that helps it to avoid reputation-staining…
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Back On The Road


Upon the launch of the North American leg of the Ever-Better Expedition in June, Toyota North America CEO Jim Lentz set out a vision.

"These cars may have been conceived in an engineer's mind," Lentz said. "But they were born on the road. And it's time to get them back to the place of their birth."

And that's exactly what they did, as more than 140 engineers and team members drove a…
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New Toyota BLAID Project Aims to Enrich Lives of the Visually Impaired

Toyota believes mobility is empowerment. For this reason, the automaker has introduced a new project aimed at providing greater freedom and confidence to the blind and visually impaired.

Named "Project BLAID" the device is worn around the user's shoulders and uses cameras to detect surrounds. Information is relayed to the user via speakers and vibration motors, allowing them to navigate indoor spaces with greater ease. Eventually, the project will incorporate more advanced features like mapping, object identification, and facial recognition...

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Why Toyota's Scion brand may sell more cars after it's dead and buried

On Wednesday, Toyota announced plans to shutter its Scion brand, putting an end to an experiment that started 13 years ago. That the Japanese auto giant decided to wind down its long-struggling division was not a surprise. However, the timing was.

After enduring several years without new products, Scion dealers finally netted some fresh metal: the entry-level iA sedan and iM hatchback, both of which arrived last fall as 2016 models. Further, Toyota had recently…
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2016 Toyota Prius generates excitement at the gas pump

As a species, human beings aren’t good at leaving well enough alone. That’s probably for the best. If Steve Jobs had called it a day after the Mac, we might not have smartphones and tablets.

But not every attempt to improve a good thing works, as anyone who thirsted through the New Coke disaster of the 1980s can attest. Like moths to flames, we are drawn to success, sometimes just to mess with…
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Toyota Launches A Wooden Car

The Setsuna concept car (Picture Toyota)

The Ise Grand Shrine, dedicated to the sun goddess Amaterasu, is the holiest shrine of the Shinto religion. Every 20 years, people tear it down. Then, they build it new, all from wood, without a single nail. They have been doing this for around 1,300 years. Instead of preserving a single structure, the original design, and most of all the skill to build, are preserved from the eroding effects of time. “Its secret isn…
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New Toyota C-HR is worth the wait


Toyota may be late to the subcompact crossover game, but it's off the bench and looks like it's about to score. The C-HR debuted at the Geneva Motor Show today, showcasing an edgier look for Toyota, one I'm happy to see.

In fact, this little guy was originally supposed to be sold as a Scion, which may explain its more youthful look. Whatever its origins, I'm just glad it's finally…
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In Case You Missed It...

Rewinding the Daytona 500: Denny Hamlin wins by 0.01 seconds

Denny Hamlin won the Daytona 500 on Sunday in the closest finish in Daytona 500 History!

It’s the first Daytona 500 win for Hamlin, 
and first EVER for Toyota!

Not only did Toyota capture it’s first Daytona 500 on Sunday, but...
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