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Toyota's uBox concept was designed for the entrepreneurial Generation Z



Millennials make the headlines these days. Whether it’s about their job prospects in the 21st century economy, or how they’re changing the future in some way or another. However, there’s another generation that industry is paying attention to, and that’s Generation Z.

Just like the fast-paced youth culture, the automotive industry is seeing drastic changes. Some predict driverless cars will hit the market as soon as 2020. Whether that prediction will…
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Toyota Wants Autonomous 'Guardian Angel' To Help Drivers

Latest Consumer Technology Products On Display At CES 2016

Some of the leading companies in the race to develop self-driving cars have insisted the quickest path toward an autonomous future is to eliminate human involvement in the driving process. Toyota executives see the benefit of keeping drivers around.

Gill Pratt, the company's top research executive, said Thursday that Toyota plans to pursue two parallel paths toward autonomy, one that would remove motorists from the driving equation and a semi-autonomous approach that would further…
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Toyota Is Racing Into the Cloud Revolution


Get ready for vehicles talking to drivers, other vehicles, and infrastructure.

As cloud technology becomes an integral part of life from controlling indoor temperature to coordinating between hospitals, several automobile companies are also beginning to hop on board.

Japanese car manufacturer Toyota is the most recent jump on—and in a big way.

The carmaker announced the creation of a separate, Plano, Texas-based company, Toyota Connected on Monday. The firm will collect and analyze data…
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Toyota teams with Microsoft on connected-car venture


Toyota Motor Corp. is collaborating with Microsoft Corp. to consolidate much of the carmaker’s global research in telematics, data analytics and network security services as the auto industry expands connected-vehicle technologies.

The Toyota Connected venture will be headed by Zack Hicks, chief information officer at Toyota Motor North America, and will be based in Plano, Texas. The initial investment will be $5.5 million, the automaker said Monday.

Toyota plans to use data science…
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Toyota Partners with Yellowstone National Park for a Greener Future

The Lamar Buffalo Ranch is an off-grid ranch located inside Yellowstone National Park. In an attempt to conserve resources and maintain one of the few pristine pieces of nature in the United States, Toyota gave the ranch 208 reused Toyota Camry Hybrid batteries to store energy collected by solar panels. The solar panels generate renewable energy, which is then stored inside the Camry Hybrid battery packs, which were recovered from Toyota dealers nationwide. Check out the video below to learn even more.

 

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Watch People Climb Toyota and Saatchi's Insane RAV4 Rock Wall in Times Square


We've already seen obnoxious, stupid yet fun billboards that play with the form in delightful ways. And last week, Toyota joined the list of major brands shaking up out-of-home with a scalable rock wall it erected right in the middle of Times Square.

The execution—a climbing wall on a billboard—created by Saatchi & Saatchi in Los Angeles, is not only the first of its kind in Times Square but also the tallest outdoor…
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Toyota Chases World Endurance Championship Glory with New TS050

Toyota's TS050 will face off with the Audi R18 and Porsche 919 in the World Endurance ...

Toyota has thoroughly reworked its World Endurance Championship racer for 2016, with a revised aerodynamics package and a more advanced hybrid system to keep the TS050 ahead of Porsche and Audi's hybrid Le Mans racers.

The new TS050 is Toyota's third new car since it rejoined the World Endurance Championship in 2012. With a 2.4-liter, twin-turbo V6 coupled to an 8MJ hybrid system, the endurance racer has a combined system output of…
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Toyota announces the Prius Prime, a fancy Prius that plugs in

Given the recent launch of an all-new Toyota Prius, this one built on an entirely new platform, the followup of a plug-in version should come as no surprise. Yet the 2017 Toyota Prius Prime, launched at the New York Auto Show, doubles the electric range of its predecessor, and claims an efficiency figure of 120 miles-per-gallon -equivalent (MPGe).

For power, Toyota augments the new Prius Prime's 1.8-liter gasoline engine with an electric drive…

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Toyota Speeds Ahead on Automatic Brakes


Toyota Motor Corp. said automatic brakes would become a standard feature on nearly all the Japanese auto maker’s vehicles by the end of next year, speeding up on a pledge from most auto makers to do so by 2022.

The Japanese company on Monday said the feature—which detects imminent crashes and eventually engages brakes automatically if a driver fails to react quickly enough—would be on nearly all Toyota and luxury Lexus models…
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