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SpongeBob Sienna a Hit with Kids



Who says auto shows are just for kids?  The SpongeBob SquarePants Toyota Sienna is making a big splash with kids at this year's Chicago Auto Show.

Attendees at this year's show spot the vehicle as soon as they walk into the show's South Pavilion according to Toyota's Curt McAllister.  "It'll be pretty apparent on the floor because you will see it surrounded by bubbles," McAllister said.  "There's actually a…
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Disabled Veteran Receives Mobility Van



Toyota and Vantage Mobility International (VMI) delivered a 2015 Toyota Sienna with the Northstar Access 360 in-floor side entry ramp conversion to disabled U.S. Air Force veteran and Star Spangled Salute contest winner, Susan Kirsch. The delivery ceremony was held at the American Legion in Pasco, Wash., with executives from Toyota and VMI, as well as Ms. Kirsch’s friends and family and local mobility dealer, Specialty Mobility.
 
"We’re thrilled to be a…
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Mississippi Toyota Plant Sets Record With 500,000th Car



Toyota Motor Manufacturing Mississippi started building the Toyota Corolla in 2011.  And yesterday morning, a red Toyota Corolla LE became the 500,000th car to roll off the Blue Springs Mississippi production line.  The Mississippi plant reached the half-million production mark faster than any of the other eight Toyota assembly plants in the U.S..

"This is a proud moment in our history," said Fred Volf, Toyota Mississippi vice president of manufacturing.  "It's a…
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U.S. Auto Industry Employment Continues to Rise



From Brent Snavely of The Detroit Free Press:

The U.S. auto industry now employs more workers than it has at any time since March 2008, at the beginning of the Great Recession when the industry and economy in general started a sharp descent.

In January, the U.S. auto industry added 6,700 jobs, raising total employment for the industry to 913,200, according to data released by the U.S. Department of Labor…
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Nearly All Child Seats Face Wrong Way

 

Almost three-quarters of parents fail to follow the safety advice to use rear-facing car seats for their toddlers until age 2, a new study finds. Instead, most parents turn their child's car seat around, to a front-facing position, at an earlier age than recommended, and a quarter of parents even turn the seats around before their child reaches 1 year old.

"There are lots of reasons why parents are eager to change from the…
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Toyota to Introduce New Special Edition Camry and Corolla


Toyota Motor Corp. will unveil special edition versions of its best-selling Toyota Camry mid-size sedan and its Corolla at the Chicago Auto Show next week.

Automakers in growing numbers are unveiling higher priced fancier special editions of mass market vehicles as a way of generating higher profits. Toyota's Camry, the best selling car for the last 13 years in the United States, will get a special edition for the 2016 model, a year after…
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Toyota Set to Return to Rally Racing


Toyota will return to the World Rally Championship in 2017 after an 18-year hiatus, backed by its ample capital and its president’s enthusiasm for motor racing, a decision its president characterized as a move back into the “kitchen.”

The rally championship is a series of races pitting road-legal cars against each other on tracks that bear more resemblance to everyday conditions than Formula One circuits. That means the technologies deployed in rally vehicles can…
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Toyota Unveils Pre-Super Bowl Commercial

 
Toyota recently released its pre-Super Bowl commercial called "To Be A Dad" centering around what it means to be a father.  The commercial features several former and current NFL players including La Var Arrington, Fred Jackson and Kurt Warner. Each of them share stories about their fathers and later in the spot, their kids share stories about them.  For some, the commercial will be a real "tear jerker"

This year, several brands, including Toyota, are...
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