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'The Toyota Effect' Premieres At The New York Film Festival

The Toyota Effect premiered at NYFF in conjunction with a panel that was moderated by Bob Garfield, Host of NPR’s ā€œOn The Mediaā€ and featured Marjorie Schussel, Director, Integrated Brand Communications at Toyota, Kief Davidson and Ross Kauffman. Entitled ā€œBrand Meets Story: How Filmmakers and Brands Are Reinventing Digital Contentā€, the panel explored how content marketing campaigns, like The Toyota Effect, are marrying creative freedom with meaningful brand communications to tell ā€œstories that matter.ā€
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First Crash Involving Toyota Mirai Hydrogen Fuel Cell Vehicle Was... Reassuring?



This past weekend, Xbox AOL Director Randy Shaffer got a chance to test drive a brand new Toyota Mirai. For the most part, the drive was uneventful. Towards the end, though, or what was going to be the end, before that end point was forcefully bumped up, the Mirai was involved in what we believe was the first Mirai accident in the US, perhaps the world. As you might suspect...

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Pioneers at Toyota in Quest for Carbon Free Travel


By COLLEEN BARRY, AP Business Writer

FRANKFURT, Germany (AP) — Toyota is taking the next step in its quest for carbon-free travel with the launch of the Mirai hydrogen-fueled sedan.

The Japanese brand that pioneered the hybrid gas-electric powertrain sees hydrogen cars as the end-game, following plug-in hybrids and full-electric vehicles.

The region's new CEO, Johan van Zyl, told reporters on the sidelines of the Frankfurt auto show on Monday that "It's not a…
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Toyota Invests $50 Million in Artificial Intelligence for Future Vehicles

 
While many waited for the 2016 Prius to make news this week, Toyota made another announcement that may have went under the radar for most people.  Toyota announced that it is investing $50 million over the next five years in a research initiative that includes partners such as Stanford and MIT.  The research initiative will study artificial intelligence (AI) and how it can be applied to future generations of vehicles and robotics.
Along with this…
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2016 Prius Makes Las Vegas Debut

 
From The Christian Science Monitor:
The new 2016 Toyota Prius hybrid made its debut in Las Vegas Tuesday evening, where 350 guests, including Marion Toyota President Jeff Mayer, watched the latest model of the world's most popular hybrid carraised into the night sky at an elaborate event to mark its global launch.

But "it's not just about MPG any more," according to the press release--and that's the message from the launch event too: The new 2016 Prius is better-looking, more fun to drive...
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