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Toyota Celebrates the 50th Anniversary of Corolla

2017-Toyota-Corolla-50th-PLACEMENT

Toyota's long victory lap for the Corolla this year began at the 2016 New York Auto Show with the debut of its 50th Anniversary Special Edition and sporty-ish XSE models. The Corolla hasn’t really been accused of getting many hearts racing over its 50-year history, but with more than 40 million examples sold since 1966, the most-popular car on the planet has nothing to apologize for in regard to its unprecedented run.

The…
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Toyota announces the Prius Prime, a fancy Prius that plugs in

Given the recent launch of an all-new Toyota Prius, this one built on an entirely new platform, the followup of a plug-in version should come as no surprise. Yet the 2017 Toyota Prius Prime, launched at the New York Auto Show, doubles the electric range of its predecessor, and claims an efficiency figure of 120 miles-per-gallon -equivalent (MPGe).

For power, Toyota augments the new Prius Prime's 1.8-liter gasoline engine with an electric drive…

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Toyota Speeds Ahead on Automatic Brakes


Toyota Motor Corp. said automatic brakes would become a standard feature on nearly all the Japanese auto maker’s vehicles by the end of next year, speeding up on a pledge from most auto makers to do so by 2022.

The Japanese company on Monday said the feature—which detects imminent crashes and eventually engages brakes automatically if a driver fails to react quickly enough—would be on nearly all Toyota and luxury Lexus models…
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The Scion FR-S is Reborn as the Toyota 86 in New York

Toyota GT86 revamp for New York show


If the above Scion FR-S looks slightly different, it’s because it is. The front fascia has been tweaked and slightly shaped for 2017, the headlamps have been reworked to house more LEDs, and it’s the same story around back. The Subaru-derived boxer engine now puts out 205 horsepower and 156 pound-feet of torque, bumps of five horsepower and five pound-feet respectively. But unless you live outside of North America, the biggest change isn’t the power or the shape: It’s the new badge adorning the bonnet and decklid.

Since 2013...
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Toyota to take part in making wind-power hydrogen for fuel cells

Toyota Motor Corp is responding to the main criticism of fuel cell cars, that making the hydrogen for the fuel is not clean, with plans to help make the hydrogen using wind power.

Fuel cells are zero-emission, running on the power created when hydrogen combines with oxygen in the air to make water. But to have a totally clean supply chain, the hydrogen must also be cleanly made. Right now, most hydrogen is produced from…

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Toyota will expand the Prius family with a mysterious new model in New York

Toyota Prius Plug-In Hybrid teaser

Toyota is preparing to expand the Prius lineup with a mysterious new model. The car will be presented to the public in a little over a week during the New York Auto Show.

The Japanese car maker’s teaser image is accompanied by a brief blurb that explains that the car scheduled to debut in New York is ā€œthe next mechanical marvel in the Prius lineup.ā€ That’s certainly not a lot to go on…
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Toyota's popular Highlander Renewed


When it comes to the deployment of new technologies in its mainstream, high-volume models, Toyota is one of the most conservative automakers out there. The late-adoption strategy seems to work well for the Japanese brand, however, as it allows it to decide whether such additions are truly worthwhile for its customers. It also helps it to develop and refine such technologies to a high degree before introduction, an approach that helps it to avoid reputation-staining…
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Back On The Road


Upon the launch of the North American leg of the Ever-Better Expedition in June, Toyota North America CEO Jim Lentz set out a vision.

"These cars may have been conceived in an engineer's mind," Lentz said. "But they were born on the road. And it's time to get them back to the place of their birth."

And that's exactly what they did, as more than 140 engineers and team members drove a…
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Looking for Adventure?


When you drive the 2017 Tacoma TRD Pro, it feels almost counter intuitive to follow the rules. In fact, here's a disclaimer:  When you do get behind the wheel of the second Tacoma in the TRD Pro Series, please follow all traffic laws.

But it's gonna be a struggle to conform when this Tacoma comes out this fall. How could it not with a truck that's built for white-knuckle off-road performance? The…
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New Toyota BLAID Project Aims to Enrich Lives of the Visually Impaired

Toyota believes mobility is empowerment. For this reason, the automaker has introduced a new project aimed at providing greater freedom and confidence to the blind and visually impaired.

Named "Project BLAID" the device is worn around the user's shoulders and uses cameras to detect surrounds. Information is relayed to the user via speakers and vibration motors, allowing them to navigate indoor spaces with greater ease. Eventually, the project will incorporate more advanced features like mapping, object identification, and facial recognition...

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