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Why Toyota's Scion brand may sell more cars after it's dead and buried

On Wednesday, Toyota announced plans to shutter its Scion brand, putting an end to an experiment that started 13 years ago. That the Japanese auto giant decided to wind down its long-struggling division was not a surprise. However, the timing was.

After enduring several years without new products, Scion dealers finally netted some fresh metal: the entry-level iA sedan and iM hatchback, both of which arrived last fall as 2016 models. Further, Toyota had recently…
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2016 Toyota Prius generates excitement at the gas pump

As a species, human beings aren’t good at leaving well enough alone. That’s probably for the best. If Steve Jobs had called it a day after the Mac, we might not have smartphones and tablets.

But not every attempt to improve a good thing works, as anyone who thirsted through the New Coke disaster of the 1980s can attest. Like moths to flames, we are drawn to success, sometimes just to mess with…
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Toyota Launches A Wooden Car

The Setsuna concept car (Picture Toyota)

The Ise Grand Shrine, dedicated to the sun goddess Amaterasu, is the holiest shrine of the Shinto religion. Every 20 years, people tear it down. Then, they build it new, all from wood, without a single nail. They have been doing this for around 1,300 years. Instead of preserving a single structure, the original design, and most of all the skill to build, are preserved from the eroding effects of time. ā€œIts secret isn…
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New Toyota C-HR is worth the wait


Toyota may be late to the subcompact crossover game, but it's off the bench and looks like it's about to score. The C-HR debuted at the Geneva Motor Show today, showcasing an edgier look for Toyota, one I'm happy to see.

In fact, this little guy was originally supposed to be sold as a Scion, which may explain its more youthful look. Whatever its origins, I'm just glad it's finally…
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2017 Toyota C-HR: Here It Is In All Its Glory


Less than two years after Toyota released their C-HR Concept that was followed up by an updated version last September, the Nissan Juke-rival has materialized into a production model that will be officially revealed in Geneva. 

The first official photos of the new 2017 Toyota C-HR that surfaced online show that the Japanese carmaker tried to stay as close as realistically possible to the edgy concept without creating a claustrophobic vehicle for the passengers or…
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Toyota chief engineer’s passion is trucks

Mike Sweers, chief engineer for trucks at Toyota's technical centre in Michigan, says that passion for the product is essential in the job.

Mike Sweers, chief engineer for trucks at Toyota's technical center in Michigan, says that passion for the product is essential in the job.

Many people think vehicle engineers finish each project and then move on to the next one, but getting a new model to market may be just the beginning. Mike Sweers, chief engineer for Toyota’s trucks, then has to follow it all the way through its lifespan.

ā€œYou have to re-certify…
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Toyota Motor Sales' Lexus Brand Ranks Highest for Fifth Consecutive Year

Toyota Motor Sales’ Lexus Brand Ranks Highest in J.D. Power Vehicle Dependability Study for Fifth Consecutive Year
  • Toyota brand ranked 4th overall
  • Four of the top 10 models belong to Toyota Motor Sales
  • Toyota Motor Sales receives six segment awards total
2013 Lexus GS 350 F Sport 008

The Lexus brand captured the highest ranking in vehicle dependability among all nameplates for a fifth consecutive year in the 2016 J.D. Power and Associates Vehicle Dependability Study (VDS).  Toyota Motor Sales…
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In Case You Missed It...

Rewinding the Daytona 500: Denny Hamlin wins by 0.01 seconds

Denny Hamlin won the Daytona 500 on Sunday in the closest finish in Daytona 500 History!

It’s the first Daytona 500 win for Hamlin, 
and first EVER for Toyota!

Not only did Toyota capture it’s first Daytona 500 on Sunday, but...
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Toyota is Once Again “The Most Admired” Motor Vehicle Company on FORTUNE’S annual list!


 

Toyota has once again been named ā€œWorld’s Most Admiredā€ in FORTUNE’s annual list.

Toyota’s position at #1 in the industry and #28 worldwide showcases the strength of the company’s reputation in the eyes of executives around the globe. Toyota is also #10 out of all 652 companies surveyed in the attributes of ā€œability to attract, develop, and keep talented people,ā€ as well as ā€œrunning a global business.ā€
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Toyota Injector Rises at New Daytona

The Toyota Injector at Daytona International Speedway is officially open and will host tens of thousands of enthusiastic NASCAR fans for the Daytona 500 on Sunday, February 21.
 Daytona Rising Project - Toyota Injector Exterior 003

The Toyota Injector, a four-level fan entryway filled with Toyota activities, vehicles and displays, is a large part of the Daytona Rising renovation to Daytona International Speedway, intended to build the world’s first motorsports stadium.
 
ā€œWe’re incredibly proud of our Toyota Injector and honored to…
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