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Toyota is Seizing an Opportunity with Hydrogen-Powered Cars

It's amazing what hydrogen has powered over the years. From simple things like generators and forklifts to some of the most amazing vehicles such as space shuttles and submarines, the track record is pretty strong when it comes to this resource. So it only makes sense that Toyota, one of the most innovative automakers, would look to utilize hydrogen in a car.

 

 

Soon to join our Marion, IL dealership's lineup…

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Toyota Captures 'Best Retained Value' Award


Toyota was named the top non-luxury brand in the fifth annual Edmunds.com Best Retained Value Awards.  The awards "recognize the brands and 2015 models that have the highest projected residual values after five years based on their average Edmunds.com True Market Value (TMV) price when sold new."

"Earning the Edmunds.com 'Best Retained Value' award is a great honor and a testament to Toyota's commitment to quality, durability and reliability, all key…
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TrueStart Batteries Always Beat the Weather

Whether the weather be cold, whether the weather be hot, your TrueStart battery will never fail, whether the weather likes it or not! Okay, tongue twisters aside, having your battery stop working because of extreme temperatures is never a good thing. So make that futile key-cranking a thing of the past when you choose to install a TrueStart battery in your Toyota vehicle! Offering exceptional performance in all extremes, you'll make it to you…

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Toyota Still Most Valuable Car Brand

Toyota Motor kept its title as the most valuable car brand in 2015 despite recent airbag recalls denting its worth, according to a study.

BMW remained No. 2, according to the BrandZ Top 100 Most Valuable Global Brands study released today by market researcher Millward Brown. Mercedes-Benz was third.

Toyota’s brand value fell 2 percent to $28.9 billion, according to the study.

ā€œWhen you look at the trust the Toyota brand generates from…
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Toyota President Excited About Hydrogen Technology

 
From Louisville Courier-Journal:

The head of Toyota Motor's Kentucky plant predicted Thursday that hydrogen fuel cell technology will revolutionize the automotive industr, and that new vehicles like the Mirai may be manufactured someday in Kentucky.

Speaking to the Rotary Club at Louisville's Galt House Hotel, Wilbert "Wil" James, president of Toyota's $6 billion facility in Georgetown, said that the hydrogen-fuel cell vehicle now debuting in California is the future.

"We're really…
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Toyota Hybrid Batteries Repurposed at Yellowstone

 
Even after they're no longer suitable for their original purpose, the battery packs from hybrids and electric cars can still be useful.
Battery energy-storage capacity diminishes over time, to the point where packs are no longer suitable for use in cars.

But after their automotive service lives are finished, battery packs often still have enough usable capacity for other applications.

Like, for example, powering a cluster of buildings in a remote part of Yellowstone…
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Toyota and Mazda Form "Long Term Partnership"

 
From Automotive News:
Toyota Motor Corp. and Mazda Motor Corp. have agreed to form a "long-term partnership" that deepens collaboration on products, manufacturing and technologies as carmakers race to spread spiraling development costs amid ever-stricter emissions standards.

Under the agreement announced May 13, the carmakers will form a joint committee to evaluate "how best to utilize each company's respective strengths," the companies said in a statement.

The announcement comes amid media reports that said…
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The 2015 Toyota Camry is Achieving its Destiny


As the car that America has been consistently buying for the last 12 years, the Toyota Camry has quite a reputation to uphold. It is certainly known for its reliability, value, and efficiency. So when Toyota decided to completely revamp the Camry this past year, we must say that we were on the edge of our seats. Click on the advertisement below to take a peek!

The new styling of the 2015 Toyota Camry has certainly been turning heads! Gone are the days of safe contours and neutral lines. The new Camry is bold, more sculpted and refined, with a…

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Toyota Acknowledged for Commitment to Diversity


Toyota Motor North America has been acknowledged for its diversity for the 9th consecutive year. 

CEO Jim Lentz summed up Toyota's commitment perfectly:
"We build cars and trucks for all kinds of drivers, in communities across the country," Lentz said. "To serve America effectively, we need to mirror the rich diversity of our customers."

Toyota is the only automaker on the recently-released list. Its No. 38 ranking was a two-spot improvement from 2014. DiversityInc…
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The 2015 Toyota Highlander: Better and Better

How do you improve something that's already nearly-unanimously loved? Well, just leave it to our favorite Japanese automaker to figure it out! The 2015 Toyota Highlander is the newest iteration of the beloved mid-size crossover and they've done nothing but made it better through and through! The cabin is filled with more high-quality materials than ever before, the third row has an extra seat for a new total of eight, and the powerful…

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