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An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing, and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners. 

Last year at…

Toyota Motor Corporation has developed the world's first¹ method for observing the behavior of lithium ions (Li-ions) in an electrolyte when a Li-ion battery charges and discharges.

By using this method, it is possible to observe in real-time, the deviation of Li-ions?one of the causes of deterioration in the performance of Li-ion batteries. Toyota believes that this will provide essential guidelines for R&D that aims to improve the performance and durability…

Toyota Motor Corp. has developed a new way of observing the movements of tiny particles in batteries used to power electric vehicles — an advance it says will help boost their cruise range by 10 percent to 15 percent.

Toyota engineer Hisao Yamashige explained to reporters Thursday at the Japanese automaker's Tokyo office the complex method for tracking the lithium ions, which are tiny particles in lithium-ion batteries, also used in laptops and smartphones.

The…

National Education Program from Cincinnati Children’s and Toyota Helps Protect Children during the Holidays and Beyond
It’s that time of year again when millions of Americans will hit the road to travel near and far to be with friends and family.  AAA predicts that 43.5 million Americans will travel by car this Thanksgiving season.
 

Toyota has long maintained that hydrogen fuel cell technology could be a zero emission solution across a broad spectrum of vehicle types. The scalability of this technology is enabling the automaker to explore a semi-trailer truck application for a California-based feasibility study.

The transition of Scion over to Toyota is complete, bringing with it over 13 years of knowledge on how to attract and engage young customers. Scion buyers are staying with us and now view Toyota as an aspirational automotive brand. So, you may be asking yourself, "What is this Ever-Better vehicle?"

Toyota Motor  is looking at mass-producing long-range electric vehicles (EVs) that would hit the market around 2020, the Nikkei newspaper reported on Monday, in what would be a dramatic reversal in strategy for the world’s top-selling automaker.

Even as rivals such as Nissan Motor and Volkswagen have touted pure electric cars as the most viable zero-emission vehicles for the future, Toyota has said it would reserve EVs for short-distance commuting given the…

Last year, the midsize pickup truck segment got thoroughly rocked by the introduction of the all-new Toyota Tacoma. Well, the Tacoma isn’t done shaking things up, and for 2017, the venerated pickup welcomes the toughest model ever to its storied lineage, the new TRD Pro. It is, without a doubt, the ultimate expression of Tacoma off-road capability, versatility, and design.

Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship!