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Open Source Robotics Foundation Forms New Corporation And Partners With Toyota Research

Today, the Open Source Robotics Foundation announced a whole bunch of stuff, including a big pile of money from Toyota Research, what is probably an even bigger pile of money from Toyota Research, and the formation of the for-profit Open Source Robotics Corporation. That last thing might sound a little worrisome, since corporation-ness and open source-itude are often at odds, but we checked in with OSRF CEO Brian Gerkey, who explained how it…

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Toyota Gets Viewers Creatively Involved In "The Impossible Quest" VR Experience

 



WHAT: A VR experience, "The Impossible Quest" to launch the Prius Prime on the to the West Coast U.S. market.

WHO: Toyota, Saatchi & Saatchi LA

WHY WE CARE: As more brands experiment with VR, the experiences are becoming increasingly polished and sophisticated. Rather than just asking people to put on a headset and take in the view, this application by Toyota allows participants to create elements of the VR story themselves. They’re in…

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Toyota: Pushing 2017 Tacoma Off- Road Cred Onto Higher Ground


Toyota has seized and cultivated a hot market segment with its fresh crop of midsize Tacoma pickups. Targeting youthful consumers and those wanting a vehicle capable of meeting extreme off-road challenges, the automaker is unleashing new Tacoma TRD versions it’s describing as “beasts.”

With the new-generation 2016 Tacoma TRD Off-Road already grabbing positive attention from consumers and the automotive press for its off-road prowess, Toyota is upping the ante with a 2017 Tacoma TRD…

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Toyota Pledges Additional $22 Million For Autonomous Vehicles

Like several other automakers, Toyota has concentrated much of its autonomous vehicle research in Michigan, the heart of the American auto industry.

This week it announced it is expanding efforts there with a new partnership with the University of Michigan, whose faculty will get $22 million over four years from the Japanese automaker. Besides autonomous cars, the money will also go towards robotics and indoor mobility devices, like stair-climbing wheelchairs and wearable cameras that help…

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Toyota Biggest Supplier To Take Majority Stake in Self-Driving Tech Firm

TOKYO— Toyota Motor Corp.’s biggest parts supplier, Denso Corp. , said Friday it planned to buy a majority stake in a maker of self-driving technology as it seeks to beef up its offerings to compete with global rivals.

The deal to take a 51% stake in Fujitsu Ten Ltd., which builds the sort of radar systems used in autonomous driving systems, is Denso’s third such deal since December.

Denso will acquire shares from parent…

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How To Get 65 MPG From A 2016 Toyota Prius



Many Prius owners wonder how to improve their driving to get the absolute best miles per gallon. Follow these steps and learn how.

Great Expectations

Let’s start with a quick overview of the hardware: Toyota has just redesigned the Prius for 2016. I won’t re-hash our 2016 Prius review; suffice it to say it’s a much-evolved car, better to drive and (of course) more fuel efficient than the previous-generation Prius. EPA fuel…

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Toyota: American Made and Designed

This summer, the Toyota Camry was No. 1 on the Cars.com American-Made Index for the second year in a row. Toyota invests heavily in American manufacturing, and operates five vehicle assembly plants and five parts manufacturing plants in the United States.

But it's not just blue-collar work that Toyota supports. Since 1973, Toyota has employed American artists -- designers -- at Calty Design Research, Inc. in California.

Why design in America?

Toyota believes strongly in creating diverse teams that can work together in a collaborative atmosphere to draw in new ideas and perspectives...

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How You Can Help Keep the Giant Panda from Becoming Endangered Again

The Giant Panda (Ailuropoda melanoleuca) has been in trouble for longer than most of us can remember. It was listed as Endangered on the IUCN Red List in 1990, but the species has suffered from hunting and habitat loss as early as the 1930s. At one point, the number of pandas in the wild dwindled to about 1,000.

Though many people are convinced the Giant Panda is doomed for extinction thanks…

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Ever Wonder How A Tundra and Tacoma Are Made?



At its Texas Motor Manufacturing facility just outside of San Antonio, Toyota manufactures both the Tacoma and Tundra pickups. The 4.2 million-square-foot facility’s 7,200 employees build an incredible 40 pickup models across the two platforms. For comparison, the Camry, Toyota’s best-seller and the best-selling car in America, has less than 10 models being made at the automaker’s Georgetown, Kentucky, facility.

The San Antonio plant produces a new Tacoma or Tundra…

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2016 Toyota Sequoia: 5 Reasons to Buy


Toyota has quite the lineup, and the most popular Toyota you can think of probably isn't the Sequoia. But don't let that dissuade you: The Sequoia has tons to offer besides spaciousness and great value. Here are five reasons why you'll want to put your family in the 2016 Toyota Sequoia.

Standard Features Galore

When it comes to extra features on a full-size SUV, you can usually expect to pay more. Not so with the Sequoia: It comes standard with keyless entry, 18-inch alloys and even heated mirrors. You also get a 6.1-in Entune infotainment system…

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