The transition of Scion over to Toyota is complete, bringing with it over 13 years of knowledge on how to attract and engage young customers. Scion buyers are staying with us and now view Toyota as an aspirational automotive brand. So, you may be asking yourself, "What is this Ever-Better vehicle?"
Say hello to the all-new 2018 Toyota C-HR--a compact crossover that is unrivaled in its breathtaking design, impressive performance and Toyota Safety Sense technology.
As you can see, the C-HR is a bold exercise in design. It looks like nothing we’ve ever created and ushers in a new era of Toyota style. For all of us that’s a point of pride and excitement that will attract fashion-forward consumers.
With the C-HR, we will complete our portfolio of crossovers that already includes the family-friendly Highlander and the young-couple’s RAV4. The C-HR will attract young, active, multi-cultural professionals. It gets us right in sync with the market’s love for compact crossovers. This segment is expected to surpass 1 million units in sales by 2020. Its popularity will be driven by innovative buyers who are interested in technology, fashion, music and everyday versatility. They are trendsetters who have a knack for standing out without even trying. Design matters to them and offers them a chance to express their true selves.
Toyota’s New Global Architecture, or TNGA, allowed the production model C-HR to stay true to the original concept’s form. Our designers took their original diamond theme and ran with it, transforming the shape into a distinctive, sexy, muscular, compact form. The diamond theme permeates throughout. Its silhouette, for example, resembles the iconic gemstone set on its side.
Powerful wheel arches and 18-inch aluminum wheels accentuate the posture. Up front, slim projector headlights wrap into its toned shoulders. Deep character lines emerge from the headlamps and lead into the narrower core body. They flow into a unique C-Pillar with a hidden door handle.
At the back you’ll notice the C-HR’s tapered body and 3D tail lights. Its functional spoilers and wings give it a sporty vibe. The C-HR looks wider than it is and has an athletic stance. Our teams collaborated on the modern cabin, too. The front space is driver-centric, like you’d find in a sports car. It makes sense as the C-HR’s Deputy Chief Engineer, Hiro Koba, is a racer at heart. Clear evidence of his touch is seen, and felt, by the driver with:
- A low seating position, which emphasizes the low center of gravity
- The premium leather steering wheel
- Bright, informative MID with G-Force Meter
Koba-san’s team made sure of it. His team developed a new front strut suspension which they matched with a double-wishbone rear setup and thick stabilizer bars. Both front and rear use C-HR-specific SACHS dampers. Also unique: they honed the C-HR’s handling on the iconic Nürburgring.
These are pieces that were tuned on the racetrack and now are applied on the road in the C-HR.
Yet, even as they injected sportiness, engineers didn’t forget about ride comfort and overall quietness.
The C-HR is powered by a 2.0-liter four-cylinder engine with 144 horsepower and 139 pound-feet of torque. All power is directed to the front wheels via a Continuously Variable Transmission. This powertrain balances fuel efficiency and punchiness and provides linear acceleration when you want it. A Sport Mode and a manual shift mode bump up the C-HR’s performance feel when desired.
Its combination of design and driving experience makes for one very compelling package.When it goes on sale next spring, consumers can choose between XLE and XLE Premium grades.
XLE standard features include:
- 18-inch alloy wheels
- 7-inch Audio display
- Dual-Zone Climate Control
- Power fold and heated mirrors
- 4.2-inch Color TFT
- Leather steering wheel and satin-plated shift knob
- Electric Parking Brake
- Auto-dimming rearview mirror with backup camera
- LED Daytime Running Lights with Halogen Headlamps
- Smart Key and Push Button Start
- Blind Spot Monitor and Rear Cross Traffic Alert
- Front Seat Heaters
- “Toyota C-HR” Puddle Lamps
- Driver Power Lumbar
- Auto Fold, Heated Side Mirrors
- Fog Lamps
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