Toyota and Microsoft Team Up with Rally Legend Tommi Makinen for 2017 WRC Series

Among the numerous unveilings and surprises at the 2016 Paris Motor Show was Toyota’s announcement that it will be partnering with Microsoft for the 2017 FIA World Rally Championship (WRC) series. The tech giant will be a “technology partner” for the Toyota Gazoo Racing WRC team.
The world’s largest automaker sees motorsports as a means to “convey the excitement of driving,” thus drawing in new fans and enthusiasts to the brand. With its…