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Toyota Engineers Easier Access for Child Safety Seat Mounts


 
Ann Arbor, Mich., Sept. 1, 2016 -- Toyota already has more vehicles rated as Top Safety Pick and Top Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker1, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use.
 
In 2015, IIHS established the LATCH (Lower Anchors and Tethers for Children) rating program to encourage automakers to design…
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Toyota Is Teaching Teens How To Build Fuel-Cell Cars

Toyota has launched a new project to teach high school students how to build fuel cell cars. Well, OK, the company is teaching them how to build small, remote-controlled fuel cell cars, but it's hoping that's enough to ignite their interest in the technology. The automaker's Hydrogen Horizon Automotive Challenge isn't a full-blown, multi-year program like the drone and robotics course offered at one Japanese high school. But it will teach…

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Toyota Donates $1 million To Help Fund Yellowstone Youth Campus


Toyota donated $1 million on Thursday to the Yellowstone Park Foundation to support the development of a new Yellowstone Youth Campus.

The facility will be a "living" environment that will be home to immersive youth programs at the park.

It will replace an existing Youth Conservation Corps. Campus, providing four additional classrooms, new residential buildings and staff housing on-site.

Designed by Hennebery Eddy Architects of Portland, Ore., the new campus aims to be the first…

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Loves Wins Out In New Camry Ad

Armando Bo, Oscar-winning screenwriter of "Birdman" and director on big productions for Qualcomm and Visa, among others, applies his storytelling talents to this nostalgic bromance for the Toyota. Created out of Conill to promote the Camry, it follows the life-long competition of two brothers, who we see duking it out on every sort of field -- while they're frolicking on the beach, sliding down an amusement park ride or playing with a toy racetrack.

Fast…

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Get to Know Our Newest Gas-Sipper, the 2016 Toyota RAV4 Hybrid

Searching for a compact crossover with a relatively low cost-to-run? Want one that'll maximize your mileage between gas station fill-ups? Well, if so, we here at Marion Toyota believe you should give ours -- the 2016 Toyota RAV4 Hybrid -- a good, long look.

Could it be love at first sight? Make that determination by watching the video below, an assessment of the newest member of the RAV4 roster from our pals at MotorWeek:

A base offering that's anything but basic, the value of the XLE trim is darn-near undeniable.

Standard features on this model include 17-inch wheels, a sunroof…

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2016 Toyota Avalon Embodies True Full-Size Sedan Splendor

Hats off to our beloved Japanese brand. It served up one heck of a sedan with its phenomenal full-sized offering, the 2016 Toyota Avalon.

And we feel the clip below -- an evaluation of the Avalon from Autotrader reviewer Jabari Jones -- proves our point pretty perfectly. Take a look and listen right here:

Seeking a fully loaded feel from the Avalon? Well, if so, the range-topping Limited model is more than happy to oblige.

Standard equipment on this trim includes xenon headlamps, ambient interior lighting, tri-zone auto climate control, upgraded leather upholstery ...

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Toyota Makes $22M Investment for AI in Michigan

In an effort to take advantage of the next technological breakthrough, automakers are throwing piles of money at startups and researchers around the world. Toyota is about to expand its investment portfolio with a $22 million commitment to the University of Michigan for artificial intelligence research.

Over four years, the Toyota Research Institute (TRI) will provide the University of Michigan with $22 million to be used for collaborations in a variety of fields, including driving safety, robotics, indoor mobility and -- of course -- autonomous driving.

This isn't Toyota's first tango with UM. It's a founding partner of the…
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Toyota Supra and BMW Z5: Everything We Know

Toyota FT-1 concept

The BMW Z4 has reached the end of its life cycle, which means it’s time for a replacement, and Toyota inexplicably forgot to conceive a successor to the iconic Supra when that model was discontinued a decade and a half ago. It’s good, then, that both of the automakers have teamed up on new sports cars—but they won’t exactly be Japanese or German.

BMW and Toyota have remained admirably officially silent…
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Toyota’s 2017 4Runner TRD Off-Road can handle anything you throw at it



The Toyota 4Runner is a dinosaur, a truck-like body-on-frame SUV in a world of car-based crossovers. That means the 4Runner is no longer the big seller it once was, but it also means this Toyota is pretty good off road.

Toyota is highlighting those off-road capabilities with the new 2017 TRD Off-Road model. It basically replaces last year’s Trail model, and slots in below the more hardcore TRD Pro in the 4Runner lineup. TRD…
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U.S. Military Will Test Toyota Land Cruiser, Hilux And Ford Ranger As War Vehicles



The U.S. Special Operations Command (SOCOM) has placed an order for militarized Toyota Land Cruisers, Hiluxes and Ford Rangers to use as low-profile but battle-survivable field vehicles. That’s provided the prototypes pass muster in military evaluations, of course.

Defense contractor Battelle of Columbus, Ohio has been awarded up to $170 million to build “as many as 556 vehicles—396 armored and 160 unarmored—with most of them consisting of the Toyota Land Cruiser…
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