** Price(s) include(s) all costs to be paid by a consumer including $179.81 documentation fee, except for licensing costs, registration fees, and taxes.

Toyota Creates Amazing Electric Truck Prototypes That Could One Day Clean Up Marion Highways

Trucks are something we all have to deal with when commuting down I-57. We don't mean pickup trucks, like the Tundra or Tacoma—we mean semi trucks. Tractor trailers. Big-rigs.

They groan along the highway like slow-moving, yet terrifyingly massive whales, blowing smoke instead of water out of their tops.

Thanks to Toyota's "Project Portal," one day, things could be different.

In the wake of launching the hydrogen-fueled Toyota Mirai, the...

 

Read More
Categories: ,

Toyota Opens New North American Headquarters in Plano


Three years ago, Jim Lentz asked team members to envision a unified North American headquarters in Plano, Texas.

That dream became a reality on Thursday when Toyota Motor North America (TMNA) celebrated the official opening of Toyota’s new corporate campus – joined by hundreds of dignitaries, community leaders and members of the media.

“This is an extraordinary next step in Toyota’s 60-year journey in the…

Read More

Choose Your Economy Car: 2017 Toyota Yaris, or Yaris iA?

640 × 480

The Toyota Yaris is a classic, no-frills economy car. Many think of it as a "city car" thanks to its subcompact size, but it's fully capable of highway driving, where it will fetch you excellent fuel efficiency. Recently, another Yaris has appeared on the scene: the 2017 Yaris iA.

Who is this newcomer, and which should you choose?

The Yaris iA is the rebranded model that was formerly the Scion iA. Reading over the specs of both cars, it's easy to see why the assimilated Scion took on the Yaris badge. Both are priced starting just under $16…

Read More
Categories:

All-New Toyota Camry Developed To Deliver A Total Driving Experience


With the full implementation of Toyota's New Global Architecture (TNGA) in the new Camry, the car's designers and engineers had an opportunity to develop the eighth-generation model from scratch. So instead of resting on past laurels and taking the safe route of basing the new model on the same formula that has made past Camrys the best-selling mid size sedan in the world, Chief Engineer, Masato Katsumata, had other plans. He wanted to…
Read More

A New Story Begins With The First -Ever Toyota C-HR



The first-ever 2018 Toyota C-HR – a stylish and technology-filled subcompact SUV crossover vehicle -- representing a leap forward in design and innovation – is launching with a mischievous and clever marketing campaign for creative instigators.
 
The C-HR, stylish and sleek, has the sportiness to impress thanks to Deputy Chief Engineer, Hiro Koba, who is a diehard racer with speed coursing through his veins. Koba and team made sure the C-HR exhilarates its driver anytime, anywhere, satisfying mischief-makers and trend-setters alike.
 

Read More

San Diego Beaches Will be Stages to Promote Toyota Functionality

Toyota has revealed the 35 vehicles that San Diego lifeguard rescue operations will be using this summer, including the Tacoma, 4Runner, and RAV4 Hybrid. This is important for beachgoers, but is important for everyone across the country. Toyota is confident enough that its vehicles will be able to perform tasks that will save lives even in the toughest terrain.

 

Read More
Categories:

Toyota Revamping Infotainment System for 2018

It was reported this week that Toyota would be revamping their Infotainment system for the 2018 Camry, which is due to be announced later this year. This new infotainment system should be available for their entire fleet of vehicles starting with the 2018 model year, although that is not yet confirmed. Toyota has been a big hold out on Android Auto, as well as Apple CarPlay, as they don’t like the idea of letting…

Read More
Categories: , ,

Toyota Teams with Silicon Valley Tech Giant



Silicon Valley chipmaker NVIDIA used its annual GPU Technology Conference to announce a partnership with Toyota that will see the automaker use NVIDIA’s sophisticated Drive PX AI (artificial intelligence) car computer in its future self-driving vehicles. The Drive PX system is a compact, lightweight unit capable of delivering 30 trillion “deep learning” calculations per second, according to Jensen Huang, chief executive officer and founder of NVIDIA. He said it is an ideal brain for…
Read More
Categories: