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Scion to Transition to Toyota


Scion, established in 2003 as a laboratory to develop products and processes to appeal to young customers, will be transitioning to the Toyota brand.
Scion achieved its goal of attracting new, younger customers. With sales of more than a million vehicles, 70 percent were to customers new to Toyota and 50 percent were to people under 35 years old.

But Millennials have a different mindset and now appreciate the Toyota brand for its quality, durability…
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Cops Get A Boost From Toyota Hybrids In MPGs, Arrests, And Dollars

Toyota Camry Hybrid Enforces More Law Per Gallon

 

ARKADELPHIA, Ark., Jan. 21, 2016 – On the surface, it’s just an environmental thing: A gas/electric hybrid is going to emit less pollutants than a gasoline-only power train. But it’s also going to use less fuel and get more mpg and at low speeds, it’s quieter than a gasoline engine.  Think of it as a “stealth mode” when running…
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Marion Toyota Once Again Supporting Miss Illinois Scholarship Pageant


Marion Toyota is proud to announce that they will once again be supporting the Miss Illinois Scholarship Pageant in 2016.  This year's competition will be held June 13th through June 18th at the Marion Cultural and Civic Center in Marion, Illinois.

The event is the official state preliminary to the Miss America Pageant.  The Miss America Organization is the largest single source of scholarship funds for young women in the world and at all…
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Toyota Supporting Red Cross in Relief Efforts


As communities across the South and the Great Plains face a barrage of natural disasters, Toyota is supporting the American Red Cross’s critical relief efforts in affected regions, such as North Texas and the Dallas area, including Plano, which is the site of the company’s new North American headquarters. Toyota’s support is also advancing relief efforts in other hard-hit regions where it operates, such as Alabama, Mississippi and Missouri. As a member…
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How Toyota Used Nascar to Sway Buyers


From Bloomberg Business:
One year into its Nascar Sprint Cup experiment, Toyota took new driver Kyle Busch on a tour of its offices and plants. Not in Honshu or Hokkaido, but rather California, Texas and Kentucky.

"They showed us just how American the company is," said Busch, who last week drove his No. 18 Camry to the Sprint Cup Series championship -– the biggest victory for Busch in his 11-year racing career and the biggest Nascar…
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Toyota to VW: Don't Obsess on #1


Agence France-Presse
Thu, 2015-10-29 12:44

TOKYO — Toyota’s top executive has offered some advice to German rival Volkswagen as it wrestles with a huge emissions scandal: Don’t focus on being No. 1.

Akio Toyoda’s comments at the Tokyo Motor Show come as the automakers are locked in a neck-and-neck race for the title of world’s biggest automaker this year, with the Japanese giant running slightly ahead.

But Toyota has said it…
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