
Scion, established in 2003 as a laboratory to develop products and processes to appeal to young customers, will be transitioning to the Toyota brand.
Scion achieved its goal of attracting new, younger customers. With sales of more than a million vehicles, 70 percent were to customers new to Toyota and 50 percent were to people under 35 years old.
But Millennials have a different mindset and now appreciate the Toyota brand for its quality, durability…