You are viewing all posts for categories: people

Why Toyota's Scion brand may sell more cars after it's dead and buried

On Wednesday, Toyota announced plans to shutter its Scion brand, putting an end to an experiment that started 13 years ago. That the Japanese auto giant decided to wind down its long-struggling division was not a surprise. However, the timing was.

After enduring several years without new products, Scion dealers finally netted some fresh metal: the entry-level iA sedan and iM hatchback, both of which arrived last fall as 2016 models. Further, Toyota had recently…
Read More
Categories: , , ,

Toyota Launches A Wooden Car

The Setsuna concept car (Picture Toyota)

The Ise Grand Shrine, dedicated to the sun goddess Amaterasu, is the holiest shrine of the Shinto religion. Every 20 years, people tear it down. Then, they build it new, all from wood, without a single nail. They have been doing this for around 1,300 years. Instead of preserving a single structure, the original design, and most of all the skill to build, are preserved from the eroding effects of time. “Its secret isn…
Read More
Categories: , , , ,

New Toyota C-HR is worth the wait


Toyota may be late to the subcompact crossover game, but it's off the bench and looks like it's about to score. The C-HR debuted at the Geneva Motor Show today, showcasing an edgier look for Toyota, one I'm happy to see.

In fact, this little guy was originally supposed to be sold as a Scion, which may explain its more youthful look. Whatever its origins, I'm just glad it's finally…
Read More
Categories: , , , ,

Toyota chief engineer’s passion is trucks

Mike Sweers, chief engineer for trucks at Toyota's technical centre in Michigan, says that passion for the product is essential in the job.

Mike Sweers, chief engineer for trucks at Toyota's technical center in Michigan, says that passion for the product is essential in the job.

Many people think vehicle engineers finish each project and then move on to the next one, but getting a new model to market may be just the beginning. Mike Sweers, chief engineer for Toyota’s trucks, then has to follow it all the way through its lifespan.

“You have to re-certify…
Read More
Categories: ,

In Case You Missed It...

Rewinding the Daytona 500: Denny Hamlin wins by 0.01 seconds

Denny Hamlin won the Daytona 500 on Sunday in the closest finish in Daytona 500 History!

It’s the first Daytona 500 win for Hamlin, 
and first EVER for Toyota!

Not only did Toyota capture it’s first Daytona 500 on Sunday, but...
Read More
Categories: , , , ,

Toyota is Once Again “The Most Admired” Motor Vehicle Company on FORTUNE’S annual list!


 

Toyota has once again been named “World’s Most Admired” in FORTUNE’s annual list.

Toyota’s position at #1 in the industry and #28 worldwide showcases the strength of the company’s reputation in the eyes of executives around the globe. Toyota is also #10 out of all 652 companies surveyed in the attributes of “ability to attract, develop, and keep talented people,” as well as “running a global business.”
Read More
Categories: , , , ,

Toyota Injector Rises at New Daytona

The Toyota Injector at Daytona International Speedway is officially open and will host tens of thousands of enthusiastic NASCAR fans for the Daytona 500 on Sunday, February 21.
 Daytona Rising Project - Toyota Injector Exterior 003

The Toyota Injector, a four-level fan entryway filled with Toyota activities, vehicles and displays, is a large part of the Daytona Rising renovation to Daytona International Speedway, intended to build the world’s first motorsports stadium.
 
“We’re incredibly proud of our Toyota Injector and honored to…
Read More
Categories: , , , ,

Toyota hints at a rally-inspired RAV4

Photo: Picture 1 - Toyota hints at rally-inspired RAV4

More than a few motorsport enthusiasts were surprised when Toyota announced plans to go rally racing with a soccer mom-friendly RAV4. Raising our eyebrows even higher, the Japanese car maker has revealed that the rally-bred tech could find its way to a limited-edition version of the RAV4 in the not-too-distant future...
Read More
Categories: , , ,

Toyota create ‘crash test cyclist’ to help develop driver-less cars

The car maker has built a cycling crash test dummy in order to assess the radar technology on the driver-less cars it's developing.




The world’s biggest car manufacturer has built one of the world’s first crash test bicycles, complete with a crash test cyclist. The new bike is like a jigsaw. It has pieces made of a shatter-resistant material. They break apart in a collision and can be slotted back together quickly…
Read More
Categories: , , , , , , , ,

Where the 2017 Toyota Tacoma TRD Pro is going, it doesn't need roads

Toyota Kicks Up More Dust with the Debut of the Newest Tacoma TRD Pro Off-Road Pickup 


Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Two years ago, the TRD Pro Series arose from Toyota’s storied off-road racing heritage, with its numerous victories in the grueling Baja off-road endurance races.  Born from…
Read More
Categories: , , , , ,

Search Blog

Subscribe to Our Blog

Popular Tags

Marion Toyota New Toyota Models 2025 Toyota Models toyota 2025 Toyota Inventory Toyota Suv Toyota Video 2026 Toyota Inventory 2016 2026 Toyota Models Toyota Tundra Hybrid New Toyota Models Toyota Camry 2016 toyota models 2024 Toyota Inventory Camry New Toyota 2024 Toyota Models Toyota Camry 2016 models 2018 Toyota Camry sedan Toyota mobility Technology Toyota Camry Toyota Crown Crossover