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Toyota Adds Professional Snowboarder Chloe Kim to Team Toyota Roster


Snowboarding star Chloe Kim – the youngest member of the U.S. Snowboard Pro team and the Olympic hopeful named one of TIME Magazine's "30 Most Influential Teens" and NBC's Top 10 athletes to watch for the 2018 Winter Games, has agreed to a multi-year partnership to become the newest addition to Toyota's team of athletes. The collaboration marks the continuation of the automaker's athlete sponsorship model launched in 2006, and secures…
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Review: Toyota iM is a brand worth buying into


Toyota has said it plans to phase out the Scion brand at the end of the year, but the cars such as stylish Scion iM hatchback will not disappear since demand for small, subcompacts remains surprisingly robust even as sales of pick-up trucks and utility vehicles rise.

The subcompact segment might even expand as city-dwelling buyers, both young and old, search for vehicles that can fit into increasingly scarce parking spaces in urban areas, while…
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Toyota Motor North America Inspires K-College Students

  • This sponsorship strengthens the AWIM STEM experience into K-8 classrooms where Toyota team members live and work.
  • There are currently over 110,000 K-8 students enrolled in AWIM in all 50 states.
  • The AWIM “LearnTwice” initiative will provide a memorable learning experience for K-8 students, as well as university students participating in the SAE Colligate Design Series.
Toyota Motor North America (TMNA) announced a gift of $1 million to strengthen and expand access to “A…
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Toyota's uBox concept was designed for the entrepreneurial Generation Z



Millennials make the headlines these days. Whether it’s about their job prospects in the 21st century economy, or how they’re changing the future in some way or another. However, there’s another generation that industry is paying attention to, and that’s Generation Z.

Just like the fast-paced youth culture, the automotive industry is seeing drastic changes. Some predict driverless cars will hit the market as soon as 2020. Whether that prediction will…
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Watch People Climb Toyota and Saatchi's Insane RAV4 Rock Wall in Times Square


We've already seen obnoxious, stupid yet fun billboards that play with the form in delightful ways. And last week, Toyota joined the list of major brands shaking up out-of-home with a scalable rock wall it erected right in the middle of Times Square.

The execution—a climbing wall on a billboard—created by Saatchi & Saatchi in Los Angeles, is not only the first of its kind in Times Square but also the tallest outdoor…
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Toyota Celebrates the 50th Anniversary of Corolla

2017-Toyota-Corolla-50th-PLACEMENT

Toyota's long victory lap for the Corolla this year began at the 2016 New York Auto Show with the debut of its 50th Anniversary Special Edition and sporty-ish XSE models. The Corolla hasn’t really been accused of getting many hearts racing over its 50-year history, but with more than 40 million examples sold since 1966, the most-popular car on the planet has nothing to apologize for in regard to its unprecedented run.

The…
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Toyota Speeds Ahead on Automatic Brakes


Toyota Motor Corp. said automatic brakes would become a standard feature on nearly all the Japanese auto maker’s vehicles by the end of next year, speeding up on a pledge from most auto makers to do so by 2022.

The Japanese company on Monday said the feature—which detects imminent crashes and eventually engages brakes automatically if a driver fails to react quickly enough—would be on nearly all Toyota and luxury Lexus models…
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The Scion FR-S is Reborn as the Toyota 86 in New York

Toyota GT86 revamp for New York show


If the above Scion FR-S looks slightly different, it’s because it is. The front fascia has been tweaked and slightly shaped for 2017, the headlamps have been reworked to house more LEDs, and it’s the same story around back. The Subaru-derived boxer engine now puts out 205 horsepower and 156 pound-feet of torque, bumps of five horsepower and five pound-feet respectively. But unless you live outside of North America, the biggest change isn’t the power or the shape: It’s the new badge adorning the bonnet and decklid.

Since 2013...
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Toyota will expand the Prius family with a mysterious new model in New York

Toyota Prius Plug-In Hybrid teaser

Toyota is preparing to expand the Prius lineup with a mysterious new model. The car will be presented to the public in a little over a week during the New York Auto Show.

The Japanese car maker’s teaser image is accompanied by a brief blurb that explains that the car scheduled to debut in New York is “the next mechanical marvel in the Prius lineup.” That’s certainly not a lot to go on…
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Back On The Road


Upon the launch of the North American leg of the Ever-Better Expedition in June, Toyota North America CEO Jim Lentz set out a vision.

"These cars may have been conceived in an engineer's mind," Lentz said. "But they were born on the road. And it's time to get them back to the place of their birth."

And that's exactly what they did, as more than 140 engineers and team members drove a…
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