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Today’s Kids Like Toyota, So Who Needs Scion?


Toyota has made itself more appealing to youth, and today’s young car buyers have developed a taste for the brand that kids once soured on.

That’s essentially how Bill Fay, general manager of Toyota Sales U.S.A., explains why Scion is going away, 13 years after its creation as Toyota’s youth brand.

ā€œTen years ago, kids didn’t necessarily want to buy Toyotas as much as we wanted them to,ā€ he…
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Toyota hints at a rally-inspired RAV4

Photo: Picture 1 - Toyota hints at rally-inspired RAV4

More than a few motorsport enthusiasts were surprised when Toyota announced plans to go rally racing with a soccer mom-friendly RAV4. Raising our eyebrows even higher, the Japanese car maker has revealed that the rally-bred tech could find its way to a limited-edition version of the RAV4 in the not-too-distant future...
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Toyota create ‘crash test cyclist’ to help develop driver-less cars

The car maker has built a cycling crash test dummy in order to assess the radar technology on the driver-less cars it's developing.




The world’s biggest car manufacturer has built one of the world’s first crash test bicycles, complete with a crash test cyclist. The new bike is like a jigsaw. It has pieces made of a shatter-resistant material. They break apart in a collision and can be slotted back together quickly…
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Where the 2017 Toyota Tacoma TRD Pro is going, it doesn't need roads

Toyota Kicks Up More Dust with the Debut of the Newest Tacoma TRD Pro Off-Road Pickup 


Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Two years ago, the TRD Pro Series arose from Toyota’s storied off-road racing heritage, with its numerous victories in the grueling Baja off-road endurance races.  Born from…
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And The Award Goes To...

2016 Lexus NX Receives U.S. News Best Cars for the Money Award

Lexus NX Media Gallery Image



TORRANCE, Calif. (Feb. 9, 2016) -- Today U.S. News announced the 2016 Best Cars for the Money winners, awarding the 2016 Lexus NX for the Luxury Compact SUV class. Covering 23 automotive categories, these awards highlight a single vehicle in each class that provides consumers with the best combination of quality and value.

ā€œSince its launch in 2015, the NX has helped…
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Scion to Transition to Toyota


Scion, established in 2003 as a laboratory to develop products and processes to appeal to young customers, will be transitioning to the Toyota brand.
Scion achieved its goal of attracting new, younger customers. With sales of more than a million vehicles, 70 percent were to customers new to Toyota and 50 percent were to people under 35 years old.

But Millennials have a different mindset and now appreciate the Toyota brand for its quality, durability…
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Cars.com Charmed by Handsome 2016 Toyota Highlander Hybrid

Though the notion of a midsize crossover that offers first-rate fuel economy is no doubt a novel one, Toyota has managed to bring this once far-fetched idea into the realm of reality with the 2016 Highlander Hybrid.

Wondering what else this terrific transport brings to the table? Well, wonder no more, as Cars.com critic, Kelsey Mays, is here today to spell it all out:

Motivated by a 3.5-liter V6, a set of electric motors and a battery pack, the Highlander Hybrid is rated at a robust 280 horsepower. A continuously variable transmission and all-wheel drive are standard across…

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Toyota Acquires All of Daihatsu


Toyota Motor Corp, the world's largest automaker, said it would buy out the rest of minivehicle unit Daihatsu Motor Co - an all-stock deal worth about $3 billion and part of its strategy to strengthen its push into compact cars for emerging markets.

The companies intend to develop Daihatsu into a global brand as they focus on growing markets for compact cars, noting that entry-level car markets were expanding due to economic development and that…
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Toyota Outproduces Volkswagon And GM To Retain Title As World's Largest Automaker

Toyota Again World's Largest Automaker

Last summer, and in a Dewey vs. Truman moment, media around the world crowned Volkswagen as the world’s largest automaker. The game is not decided at halftime, and when Toyota published its official 2015 results today, Volkswagen AG found itself in the same place it started the year, namely 2nd-rated behind global juggernaut Toyota Motor Co. As much as I hate to…
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