Marion Toyota Blog

The 2015 Toyota Prius C subcompact hybrid hatchback earned the Top Safety Pick award from the Insurance Institute for Highway Safety following structural improvements to the front end and occupant compartment.

The car's side curtain airbags were also lengthened.

The rating applies to 2015 Prius C models built after May.

Previously, the 2015 Prius C earned a "poor" rating in the Institute's small overlap front crash test. The structural improvements boosted the rating…

Toyota Motor Sales today reported June 2015 sales of 209,912 units, an increase of 4.1 percent from June 2014 on a volume basis.  With one more selling day in June 2015 than in June 2014, sales were down 0.1 percent on a daily selling rate (DSR) basis. 

Toyota division posted June 2015 sales of 183,791 units, up 3.1 percent on a volume basis and down 1 percent on a DSR…

Toyota was named the top non-luxury brand in the fifth annual Edmunds.com Best Retained Value Awards.  The awards "recognize the brands and 2015 models that have the highest projected residual values after five years based on their average Edmunds.com True Market Value (TMV) price when sold new."

"Earning the Edmunds.com 'Best Retained Value' award is a great honor and a testament to Toyota's commitment to quality, durability and reliability, all key…

Toyota Motor North America has been acknowledged for its diversity for the 9th consecutive year. 

CEO Jim Lentz summed up Toyota's commitment perfectly:
"We build cars and trucks for all kinds of drivers, in communities across the country," Lentz said. "To serve America effectively, we need to mirror the rich diversity of our customers."

Toyota is the only automaker on the recently-released list. Its No. 38 ranking was a two-spot improvement from 2014. DiversityInc…

From Associated Press:

Toyota's Sienna, the best-selling family van in the country this year, has refreshed styling, stiffened vehicle structure, more safety equipment and new features for 2015.

The Sienna's new "Driver Easy Speak" feature helps parents be heard by children, or other passengers, in the second and third row of seats.  It transmits the driver's voice through the rear speakers.

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Toyota announced today that is has reached an agreement with the International Olympic Committee to join a top-tier group of global sponsors supporting the IOC.  This is the first deal of it's kind for any car maker.  It likely means that all athletes and guests at the Olympic Games will be transported to and from events in Toyota vehicles.

Toyota hopes to put its cars and technology on display when Japan hosts the 2020…