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Zipcar takes on Prius

Eight Toyota Prius are now available to Zipcar car-sharing service members in Boston, San Francisco, and Portland. The introduction of the Toyota Prius to Zipcar's fleet is part of a pilot program designed to explore how next-generation electric technology can work in expansive car-share programs.

"Zipcar is an ideal test bed for early consumer acceptance of EVs," says Scott Griffith, Chairman and CEO, Zipcar. "This project will allow companies to receive direct feedback from…

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Toyota Announces Opening of Two Additional Product Quality Field Offices

Torrance, CA, January 23, 2010 - Toyota Motor Sales (TMS), U.S.A., Inc., today announced the continued expansion of its Product Quality Field Office (PQFO) program with the opening of new offices in Houston, Texas and Jacksonville, Florida.  The launch represents the latest milestone in Toyota's ongoing efforts to broaden its field technical presence and enhance its ability to detect, analyze and respond to customer and quality issues in the field.
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Toyota Launches Marketing Campaign for Prius Family of Vehicles

'Prius Goes Plural' Asks Customers and Fans to Determine Plural of Prius

TORRANCE, Calif., January 13, 2011 -Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, "Prius Goes Plural," challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles-what do…
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Toyota Yaris Claims a Space on Forbes' List

What's compact, reliable, has an MSRP starting at $12,855, and is named by Forbes on their exclusive list of 10 Cars that Will Make it Past 200,000 Miles? The Toyota Yaris. But, if you read the headline, you already knew that.

What you might not know about the Yaris is that predicted reliability for new models is expected to be 65 percent above average, according to Forbes.com.1. In addition, the…

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