** Price(s) include(s) all costs to be paid by a consumer including $179.81 documentation fee, except for licensing costs, registration fees, and taxes.

The Scion FR-S is Reborn as the Toyota 86 in New York

Toyota GT86 revamp for New York show


If the above Scion FR-S looks slightly different, it’s because it is. The front fascia has been tweaked and slightly shaped for 2017, the headlamps have been reworked to house more LEDs, and it’s the same story around back. The Subaru-derived boxer engine now puts out 205 horsepower and 156 pound-feet of torque, bumps of five horsepower and five pound-feet respectively. But unless you live outside of North America, the biggest change isn’t the power or the shape: It’s the new badge adorning the bonnet and decklid.

Since 2013...
Read More

Toyota to take part in making wind-power hydrogen for fuel cells

Toyota Motor Corp is responding to the main criticism of fuel cell cars, that making the hydrogen for the fuel is not clean, with plans to help make the hydrogen using wind power.

Fuel cells are zero-emission, running on the power created when hydrogen combines with oxygen in the air to make water. But to have a totally clean supply chain, the hydrogen must also be cleanly made. Right now, most hydrogen is produced from…

Read More

Toyota will expand the Prius family with a mysterious new model in New York

Toyota Prius Plug-In Hybrid teaser

Toyota is preparing to expand the Prius lineup with a mysterious new model. The car will be presented to the public in a little over a week during the New York Auto Show.

The Japanese car maker’s teaser image is accompanied by a brief blurb that explains that the car scheduled to debut in New York is “the next mechanical marvel in the Prius lineup.” That’s certainly not a lot to go on…
Read More

Toyota's popular Highlander Renewed


When it comes to the deployment of new technologies in its mainstream, high-volume models, Toyota is one of the most conservative automakers out there. The late-adoption strategy seems to work well for the Japanese brand, however, as it allows it to decide whether such additions are truly worthwhile for its customers. It also helps it to develop and refine such technologies to a high degree before introduction, an approach that helps it to avoid reputation-staining…
Read More

Back On The Road


Upon the launch of the North American leg of the Ever-Better Expedition in June, Toyota North America CEO Jim Lentz set out a vision.

"These cars may have been conceived in an engineer's mind," Lentz said. "But they were born on the road. And it's time to get them back to the place of their birth."

And that's exactly what they did, as more than 140 engineers and team members drove a…
Read More

Looking for Adventure?


When you drive the 2017 Tacoma TRD Pro, it feels almost counter intuitive to follow the rules. In fact, here's a disclaimer:  When you do get behind the wheel of the second Tacoma in the TRD Pro Series, please follow all traffic laws.

But it's gonna be a struggle to conform when this Tacoma comes out this fall. How could it not with a truck that's built for white-knuckle off-road performance? The…
Read More
Categories:

New Toyota BLAID Project Aims to Enrich Lives of the Visually Impaired

Toyota believes mobility is empowerment. For this reason, the automaker has introduced a new project aimed at providing greater freedom and confidence to the blind and visually impaired.

Named "Project BLAID" the device is worn around the user's shoulders and uses cameras to detect surrounds. Information is relayed to the user via speakers and vibration motors, allowing them to navigate indoor spaces with greater ease. Eventually, the project will incorporate more advanced features like mapping, object identification, and facial recognition...

Read More
Categories: , ,

Why Toyota's Scion brand may sell more cars after it's dead and buried

On Wednesday, Toyota announced plans to shutter its Scion brand, putting an end to an experiment that started 13 years ago. That the Japanese auto giant decided to wind down its long-struggling division was not a surprise. However, the timing was.

After enduring several years without new products, Scion dealers finally netted some fresh metal: the entry-level iA sedan and iM hatchback, both of which arrived last fall as 2016 models. Further, Toyota had recently…
Read More
Categories: , , ,

2016 Toyota Prius generates excitement at the gas pump

As a species, human beings aren’t good at leaving well enough alone. That’s probably for the best. If Steve Jobs had called it a day after the Mac, we might not have smartphones and tablets.

But not every attempt to improve a good thing works, as anyone who thirsted through the New Coke disaster of the 1980s can attest. Like moths to flames, we are drawn to success, sometimes just to mess with…
Read More
Categories: , ,

Toyota Launches A Wooden Car

The Setsuna concept car (Picture Toyota)

The Ise Grand Shrine, dedicated to the sun goddess Amaterasu, is the holiest shrine of the Shinto religion. Every 20 years, people tear it down. Then, they build it new, all from wood, without a single nail. They have been doing this for around 1,300 years. Instead of preserving a single structure, the original design, and most of all the skill to build, are preserved from the eroding effects of time. “Its secret isn…
Read More