IT'S BEEN REAL (WEIRD)
SCION LEAVES WITH AN IMPORTANT, LASTING LEGACY

Scion began at the dawn of a new century, as a new effort to understand a brand new generation.
“We were looking at Generation Y. Back then, they were too young to buy cars,” says Jim Lentz, the brand’s first vice president and now Toyota Motor North America CEO. “We knew that we needed to understand that generation really well or we were going to be challenged…