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WHAT: A VR experience, "The Impossible Quest" to launch the Prius Prime on the to the West Coast U.S. market.
WHO: Toyota, Saatchi & Saatchi LA
WHY WE CARE: As more brands experiment with VR, the experiences are becoming increasingly polished and sophisticated. Rather than just asking people to put on a headset and take in the view, this application by Toyota allows participants to create elements of the VR story themselves. They’re in…
With the new-generation 2016 Tacoma TRD Off-Road already grabbing positive attention from consumers and the automotive press for its off-road prowess, Toyota is upping the ante with a 2017 Tacoma TRD…
Like several other automakers, Toyota has concentrated much of its autonomous vehicle research in Michigan, the heart of the American auto industry.
This week it announced it is expanding efforts there with a new partnership with the University of Michigan, whose faculty will get $22 million over four years from the Japanese automaker. Besides autonomous cars, the money will also go towards robotics and indoor mobility devices, like stair-climbing wheelchairs and wearable cameras that help…
TOKYO— Toyota Motor Corp.’s biggest parts supplier, Denso Corp. , said Friday it planned to buy a majority stake in a maker of self-driving technology as it seeks to beef up its offerings to compete with global rivals.
The deal to take a 51% stake in Fujitsu Ten Ltd., which builds the sort of radar systems used in autonomous driving systems, is Denso’s third such deal since December.
Denso will acquire shares from parent…
Great Expectations
Let’s start with a quick overview of the hardware: Toyota has just redesigned the Prius for 2016. I won’t re-hash our 2016 Prius review; suffice it to say it’s a much-evolved car, better to drive and (of course) more fuel efficient than the previous-generation Prius. EPA fuel…
At its Texas Motor Manufacturing facility just outside of San Antonio, Toyota manufactures both the Tacoma and Tundra pickups. The 4.2 million-square-foot facility’s 7,200 employees build an incredible 40 pickup models across the two platforms. For comparison, the Camry, Toyota’s best-seller and the best-selling car in America, has less than 10 models being made at the automaker’s Georgetown, Kentucky, facility.
The San Antonio plant produces a new Tacoma or Tundra…
Toyota has quite the lineup, and the most popular Toyota you can think of probably isn't the Sequoia. But don't let that dissuade you: The Sequoia has tons to offer besides spaciousness and great value. Here are five reasons why you'll want to put your family in the 2016 Toyota Sequoia.
When it comes to extra features on a full-size SUV, you can usually expect to pay more. Not so with the Sequoia: It comes standard with keyless entry, 18-inch alloys and even heated mirrors. You also get a 6.1-in Entune infotainment system…
