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Scion to Transition to Toyota


Scion, established in 2003 as a laboratory to develop products and processes to appeal to young customers, will be transitioning to the Toyota brand.
Scion achieved its goal of attracting new, younger customers. With sales of more than a million vehicles, 70 percent were to customers new to Toyota and 50 percent were to people under 35 years old.

But Millennials have a different mindset and now appreciate the Toyota brand for its quality, durability…
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Toyota Acquires All of Daihatsu


Toyota Motor Corp, the world's largest automaker, said it would buy out the rest of minivehicle unit Daihatsu Motor Co - an all-stock deal worth about $3 billion and part of its strategy to strengthen its push into compact cars for emerging markets.

The companies intend to develop Daihatsu into a global brand as they focus on growing markets for compact cars, noting that entry-level car markets were expanding due to economic development and that…
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Toyota Outproduces Volkswagon And GM To Retain Title As World's Largest Automaker

Toyota Again World's Largest Automaker

Last summer, and in a Dewey vs. Truman moment, media around the world crowned Volkswagen as the world’s largest automaker. The game is not decided at halftime, and when Toyota published its official 2015 results today, Volkswagen AG found itself in the same place it started the year, namely 2nd-rated behind global juggernaut Toyota Motor Co. As much as I hate to…
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Cops Get A Boost From Toyota Hybrids In MPGs, Arrests, And Dollars

Toyota Camry Hybrid Enforces More Law Per Gallon

 

ARKADELPHIA, Ark., Jan. 21, 2016 – On the surface, it’s just an environmental thing: A gas/electric hybrid is going to emit less pollutants than a gasoline-only power train. But it’s also going to use less fuel and get more mpg and at low speeds, it’s quieter than a gasoline engine.  Think of it as a ā€œstealth modeā€ when running…
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Rav4 Hybrid Becomes Toyota's 8th Hybrid Model

 
Toyota has added an eighth model to its gasoline-electric product portfolio with the 2016 Toyota RAV4 Hybrid.

Since its introduction in 1994, the compact Toyota RAV4 sport utility has sold 2.4 million units in the U.S.

Now in its fourth generation, the 2016 RAV4 receives a refreshed front-end design that reflects the styling cues of Toyota’s passenger cars, while bold new LED tail lamps dominate its tall sculpted rear fascia.

The RAV4…
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Lexus LC 500 Makes Its Debut At The 2016 North American International Auto Show

Global Debut of All-New Lexus LC 500 At The 2016 NAIAS Signals Dawn Of A New Era For Lexus

When the Lexus LF-LC Concept debuted at the 2012 North American International Auto Show, the press, loyal customers, and enthusiasts wondered if the concept’s arresting styling and dramatic proportions could ever evolve into a production 2+2 coupe. Today, four years after the debut of the breakthrough concept that inspired it, Lexus has revealed the all-new LC 500 luxury coupe. This provocative, athletic flagship coupe makes the strongest statement yet about Lexus’ future product direction.
 
The past five...
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Toyota Built Over 2 Million Vehicles in North America for First Time


2015 marked record production for Toyota with 2,035,028 vehicles and 1,933,702 engines produced in North America. Key drivers for increased production include low fuel prices, a healthier economy and strong customer demand for Corolla, Camry, RAV4 and Tacoma.
 
ā€œOur products are a direct reflection of our team members’ dedication and talent,ā€ said Jim Lentz, CEO of Toyota North America.  ā€œEach vehicle that rolls off the line is an example of our…
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Toyota to Adopt Ford's Smart Device Link


A first wave of automakers and industry suppliers – led by Toyota Motor Corporation – is adopting Ford SmartDeviceLink software – a huge step toward giving consumers more choice in how they connect and control their smartphone apps on the road.

SmartDeviceLink is the open-source software on which the Ford SYNCĀ® AppLinkā„¢ platform is built. It provides consumers an easy way to access their favorite smartphone apps using voice commands. Automotive suppliers QNX Software Systems and UIEvolution also…
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Toyota Shows Automakers When It Comes To The Defining Car Of 2015, They Deserve The... Crown

Toyota's crowning achievement: the defining vehicle of 2015

From the Audi R8 to the Jaguar XE, some spectacular cars made their debut in 2015. But in terms of offering a glimpse into the future and of making a statement of intent about personal mobility in an increasingly connected age, only one vehicle can really be considered the defining vehicle of 2015.

And that car is...
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