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Toyota Celebrates 60 Years in the U.S.



When Toyota launched its North American headquarters in a Hollywood, Calif., dealership on October 31, 1957, it was, no doubt, a frightening affair.
 
Halloween notwithstanding, a Japanese car company making a foray into the U.S. market was a bold move 60 years ago. And its first vehicle, the Toyopet Crown, didn’t turn out to be a screaming success either.
 
But since those humble beginnings in a 3,000-square-foot, one-time Rambler dealership, Toyota has…
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2018 Toyota Land Cruiser, a Global SUV Legend With Elegance

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The Land Cruiser name is legend around the globe, a tough-as-nails SUV that established itself through decades of all-terrain adventure. A funny thing happened along the way: Land Cruiser evolved into a premium luxury model while getting even tougher, turning into a flagship SUV for the brand with no peer among its competitors. And does it have some history! The 1957 Land Cruiser, a bare utility machine, was among the first Toyota vehicles sold in…
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Marion Toyota and Marion Collision Center Team Up for Project Car



Initiative will provide less fortunate individuals and families with reliable transportation.

Project CAR (Caring Auto Rehab) is now actively seeking donated vehicles that will be refurbished and repaired for southern Illinoisans in desperate need of a reliable vehicle.  Project CAR is a joint effort between Marion Toyota and Marion Collision Center.  Marion Toyota and Marion Collision Center want to utilize their team members for what they are best at...automobiles.  They'll donate their time…
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Million Mile Tundra: The Tear Down

Million Mile Tundra: The Tear Down


At the Toyota facilities, the Million-Mile Tundra’s body, interior, and engine were recently torn down to examine just how well each individual piece held up during its life. The plan was to identify any defects and work with engineering to ensure they don’t arise in future products. Unfortunately, the plan didn’t go exactly as they hoped. The remarkable Tundra—driven relentlessly, often overloaded with cargo—was, well, unremarkable in that nothing significant…
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All-New Toyota Camry Ignites the Senses


The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for…
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Toyota Finds New Customers: People Who Don't Like Toyotas



Toyota Motor Corp. says its new C-HR compact crossover is the car for people who dislike Toyotas. If early sales data are any indication, there are a lot of Toyota critics out there.

The C-HR is almost single-handedly driving sales growth in Europe and Toyota’s home market of Japan. Between those two markets, Toyota sold about 150,000 of the vehicles in the first half of 2017—more than a 10th of its total…

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Toyota-Mazda Set Off Secret Race For 4,000 - Job Plant


One of the biggest potential job-creating bonanzas in the country, a giant new auto plant proposed by Toyota and Mazda, began in secret with a mysterious code name.

Now it has become a full-blown race among states to try to reel in the $1.6-billion project that will create 4,000 good-paying direct jobs.6-billion project that will create 4,000 good-paying direct jobs.6-billion project that will create 4,000 good-paying direct jobs.6-billion project that will create 4,000 good-paying direct jobs.6-billion…

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Camry's Engine Tech will Spread Across Toyota


Toyota is overhauling it's engines to boost fuel economy, cut emissions and increase performance.  But unlike other automakers, Toyota does not plan to reduce engine size and strap on turbochargers across the board.

Eventually all of Toyota's engines will get the same technology that debuted in the redesigned 2018 Camry, Ben Schlimme, Toyota Motor North America's powertrain executive program manager for advanced planning and research, said at the CAR Management Briefing seminars…
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Toyota Opens New North American Headquarters in Plano


Three years ago, Jim Lentz asked team members to envision a unified North American headquarters in Plano, Texas.

That dream became a reality on Thursday when Toyota Motor North America (TMNA) celebrated the official opening of Toyota’s new corporate campus – joined by hundreds of dignitaries, community leaders and members of the media.

“This is an extraordinary next step in Toyota’s 60-year journey in the…

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All-New Toyota Camry Developed To Deliver A Total Driving Experience


With the full implementation of Toyota's New Global Architecture (TNGA) in the new Camry, the car's designers and engineers had an opportunity to develop the eighth-generation model from scratch. So instead of resting on past laurels and taking the safe route of basing the new model on the same formula that has made past Camrys the best-selling mid size sedan in the world, Chief Engineer, Masato Katsumata, had other plans. He wanted to…
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