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Toyota Developing Chips to Boost Hybrid Efficiency


Toyota Motor Corp., aiming to extend its lead in hybrid technology, has developed a new semiconductor it says can boost fuel efficiency in hybrid cars such as the Prius by up to 10 percent.

The world’s biggest maker of gasoline-electric cars said it has already achieved a 5 percent improvement in fuel efficiency in test vehicles and aims to commercialize the technology around 2020...

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Toyota's Wise When it Comes to Elimating Waste

Toyota has been named the 2013 WasteWise Large Business Partner of the Year by the Environmental Protection Agency.  This is not only Toyota's fourth straight WasteWise award, but the company's second Large Business Partner of the Year award in three years.

Since Toyota joined the WasteWise program in 2009, they have:
 - Reduced or avoided 1.9 million trash cans worth of waste at offices around the country
 - Recycled or avoided production of 304…
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Toyota Builds Green Cars and a Greener Community in Kentucky

Shouldn't a factory that makes green vehicles, also run on green power sources?  Toyota thinks so and so do we.

Construction begins in April, and is expected to be complete by early 2015.  Once up and running, the system will generate one megawatt of electricity per hour, or about what it takes to power 800 homes.  Additionally, landfill greenhouse gas emissions will be cut by as much as 90 percent, which adds up to…
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Toyota Unveils Fuel Cell Vehicle at Consumer Electronics Show



Toyota showed off this Fuel Cell Vehicle concept at last year's Tokyo Motor Show, and will feature it during a press conference on Monday, January 6, at 1 p.m. PT. 

That Toyota would use the Fuel Cell Vehicle concept as the star of its CES 2014 presence shows a commitment to the technology, underlined by the company's statement that it will put a fuel cell production vehicle on the road near 2015…
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Prius Named Best New-Car Value



If you're looking for the car that is considered the best overall value among all models, Consumer Reports says look no further than the Toyota Prius, The Detroit News reports today.  Consumer Reports awarded the Best New-Car Value honor to Prius for the second straight year and lauds it as having "outstanding reliability and the lowest estimated five-year ownership costs at 47 cents per mile."
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Toyota Indiana 'Plant' Builds a Forest

An idea to create a nature trail for sustainable growth near Toyota Motor Manufacturing, Indiana has flourished to 160 acres of trees by the Princeton, IN facility.  With the help of a local landscape architect, 10,000 saplings of 17 native species were planted along a one mile loop.  The program took on new life five years ago, and planting began in earnest.  So far, more than 90,000 trees have been planted; the final…
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Prius c Named a ‘10 Best Back-to-School Car of 2013’

With the 2013-2014 school year right around the corner, many parents and students will be taking a trip to the car lot as part of their back-to-school shopping.

Editors from Kelley Blue Book's kbb.com hand-picked a selection of new cars they recommend for students who may be considering their MPG as well as their GPA.

The Toyota Prius c was named one of the "Top 10 Best Back-to-School Cars" by kbb.com.  Criteria…
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Toyota Ups Expected Donation from GoGreen Campaign

Toyota has made a name for itself as a green leader in the automotive community with its successful lineup of hybrid and electric vehicles, so it makes sense that it is trying to reduce waste wherever possible.  The company's most recent effort is a GoGreen campaign from Toyota Financial Services that asks customers to forgo mailed paper statements in favor of electronic ones that are delivered via email.

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