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Toyota has seized and cultivated a hot market segment with its fresh crop of midsize Tacoma pickups. Targeting youthful consumers and those wanting a vehicle capable of meeting extreme off-road challenges, the automaker is unleashing new Tacoma TRD versions it’s describing as “beasts.”

With the new-generation 2016 Tacoma TRD Off-Road already grabbing positive attention from consumers and the automotive press for its off-road prowess, Toyota is upping the ante with a 2017 Tacoma TRD…

TOKYO— Toyota Motor Corp.’s biggest parts supplier, Denso Corp. , said Friday it planned to buy a majority stake in a maker of self-driving technology as it seeks to beef up its offerings to compete with global rivals.

The deal to take a 51% stake in Fujitsu Ten Ltd., which builds the sort of radar systems used in autonomous driving systems, is Denso’s third such deal since December.

Denso will acquire shares from parent…

Many Prius owners wonder how to improve their driving to get the absolute best miles per gallon. Follow these steps and learn how.

Great Expectations

Let’s start with a quick overview of the hardware: Toyota has just redesigned the Prius for 2016. I won’t re-hash our 2016 Prius review; suffice it to say it’s a much-evolved car, better to drive and (of course) more fuel efficient than the previous-generation Prius. EPA fuel…

This summer, the Toyota Camry was No. 1 on the Cars.com American-Made Index for the second year in a row. Toyota invests heavily in American manufacturing, and operates five vehicle assembly plants and five parts manufacturing plants in the United States.

But it's not just blue-collar work that Toyota supports. Since 1973, Toyota has employed American artists -- designers -- at Calty Design Research, Inc. in California.

Why design in America?

Toyota believes strongly in creating diverse teams that can work together in a collaborative atmosphere to draw in new ideas and perspectives...

Good news for the Giant Panda. The population has grown - conservation
action works! https://t.co/Yn2uTcEWhJ pic.twitter.com/7ml13vAYgw

— IUCN Red List (@IUCNRedList) September 4, 2016

The Giant Panda (Ailuropoda melanoleuca) has been in trouble for longer than most of us can remember. It was listed as Endangered on the IUCN Red List in 1990, but the species has suffered from hunting and habitat loss as early as the 1930s. At one point, the number of pandas in the wild dwindled to about 1,000.

Though many people are convinced the Giant Panda is doomed for extinction thanks…

At its Texas Motor Manufacturing facility just outside of San Antonio, Toyota manufactures both the Tacoma and Tundra pickups. The 4.2 million-square-foot facility’s 7,200 employees build an incredible 40 pickup models across the two platforms. For comparison, the Camry, Toyota’s best-seller and the best-selling car in America, has less than 10 models being made at the automaker’s Georgetown, Kentucky, facility.

The San Antonio plant produces a new Tacoma or Tundra…

 
Ann Arbor, Mich., Sept. 1, 2016 -- Toyota already has more vehicles rated as Top Safety Pick and Top Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker¹, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use. In 2015, IIHS established the LATCH (Lower Anchors and Tethers for Children) rating program to encourage automakers to design…