IT'S BEEN REAL (WEIRD)

SCION LEAVES WITH AN IMPORTANT, LASTING LEGACY
It’s Been Real (Weird)

Scion began at the dawn of a new century, as a new effort to understand a brand new generation.

“We were looking at Generation Y. Back then, they were too young to buy cars,” says Jim Lentz, the brand’s first vice president and now Toyota Motor North America CEO. “We knew that we needed to understand that generation really well or we were going to be challenged…
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Ready For Prime Time

Toyota Takes The Wraps Off Its Most Advanced And Fuel-Efficient Plug-In Hybrid Ever
Ready for Prime Time

Twenty-two miles. When you’re driving a car, that doesn’t sound like much. But when that vehicle is the 2017 Prius Prime, it could fundamentally change the way you get around on a day-to-day basis.

That’s because those 22 miles represent what Toyota projects as the estimated electric-only range of this next-generation plug-in hybrid—unveiled at the New York International…
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Corolla Party!

On its 50th birthday, Corolla gets an update and a special edition
Corolla Party!

There are plenty of ways to think about 50 years.

For one, in the last 50 years we’ve had 20 James Bond movies, featuring six actors playing the title character.

We’ve also had four Tonight Show hosts and nine U.S. presidents.

And 11 generations of Corolla.

The first Corolla rolled off the line in Japan in 1966. In 1968, it…
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TURNING UP THE HEAT: 2017 HIGHLANDER

So much more than a standard mid-cycle refresh
Turning up the Heat

Fueled in part by low gas prices, SUV's have been hot hot hot these days---and Highlander is more than keeping pace. Sales of Toyota's midsize SUV were up 11% through the first 2 months of 2016 and posted their best February ever.

If it ain't broke, don't fix it. Right?

Not exactly. Toyota, never one to rest on its laurels, is readying an…
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Toyota Motor North America Inspires K-College Students

  • This sponsorship strengthens the AWIM STEM experience into K-8 classrooms where Toyota team members live and work.
  • There are currently over 110,000 K-8 students enrolled in AWIM in all 50 states.
  • The AWIM “LearnTwice” initiative will provide a memorable learning experience for K-8 students, as well as university students participating in the SAE Colligate Design Series.
Toyota Motor North America (TMNA) announced a gift of $1 million to strengthen and expand access to “A…
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Despite Tesla's success, Toyota hypes hydrogen cars

AP JAPAN TOYOTA FUEL CELL F I JPN

Despite all the hoopla over Tesla's and General Motors' long-range electric cars, Toyota is still making the case for hydrogen as a better alternative.

Toyota Chairman Takeshi Uchiyamada, known as the father of the Prius hybrid, believes hydrogen fuel cell cars have the greatest long-term potential for reducing energy usage and emissions for the automotive industry -- as long as an adequate refueling infrastructure is developed.

Toyota has been talking about the potential benefits of…
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Toyota collaborates on ‘pay how you drive’ insurance

Toyota and Aioi Nissay Dowa Insurance have established a joint venture telematics car insurance services company. The automaker’s new Plano-based in-car technology company will take the lead in developing products that analyze drivers’ behaviors and patterns and set their auto insurance rates accordingly.

The new insurance company will be called Toyota Insurance Management Solutions USA LLC, or TIMS. TIMS is a joint venture of Toyota Motor Corp., Toyota Financial Services Corp., and Aioi Nissay…
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Toyota's uBox concept was designed for the entrepreneurial Generation Z



Millennials make the headlines these days. Whether it’s about their job prospects in the 21st century economy, or how they’re changing the future in some way or another. However, there’s another generation that industry is paying attention to, and that’s Generation Z.

Just like the fast-paced youth culture, the automotive industry is seeing drastic changes. Some predict driverless cars will hit the market as soon as 2020. Whether that prediction will…
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Toyota and Nissan Are Teaming Up on Intelligent Maps


A new age of exploration is underway.

Japan’s government and auto giants Toyota and Nissan will join in an effort to develop intelligent maps by 2018, the Nikkei daily said, as competition heats up to improve the technology key for autonomous driving.

Japanese automakers, map-making companies, and the government will get together to generate standardized intelligent maps, with plans to incorporate driving data gathered by the automakers, the paper said on Sunday.

A Toyota…
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Geek Squad picks Toyota Prius c, ditches VW Beetle

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Toyota announced this week that Best Buy’s support team, otherwise known as the Geek Squad, will now drive the Toyota Prius c to appointments instead of the VW Beetle.

Yesterday, Best Buy started dispatching more than 1,000 new Toyota Prius c vehicles to customers around the United States. Toyota said the retailer selected its cars since they have enough space to “shuttle just about anything an agent might need – whether optimizing a home…
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