Marion Toyota Blog

Among the numerous unveilings and surprises at the 2016 Paris Motor Show was Toyota’s announcement that it will be partnering with Microsoft for the 2017 FIA World Rally Championship (WRC) series. The tech giant will be a “technology partner” for the Toyota Gazoo Racing WRC team.

The world’s largest automaker sees motorsports as a means to “convey the excitement of driving,” thus drawing in new fans and enthusiasts to the brand. With its…

Toyota has decided to drop diesel engines from its new C-HR compact in the wake of Volkswagen’s emissions scandal and will probably do the same for future model renewals, the carmaker’s second-ranking global executive said on Thursday. The Japanese automaker decided “within the last six to 12 months” not to offer a diesel version of the car, unveiled at the Paris Motor Show, because demand for the powertrain technology is falling sharply, executive vice president Didier Leroy told Reuters in an interview.

Teens speak their own language, whether it’s through the latest slang, emojis or filters on Snapchat. That’s why once again Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, are hosting the TeenDrive365 Video Challenge, which invites teens to create short videos that encourage their peers to drive more safely. Teens can register and submit their entries today through February 23, 2017 at www.TeenDrive365inschool.com…

Five million. Five times a million. Five thousand thousand. 5 x 10⁶.  Any way you slice it, the number now represents the total Certified Pre-Owned (CPO) vehicles Toyota has sold in the U.S. And five million is also more CPO vehicles than any other automaker has sold since certified used vehicle programs came online about two decades ago.
 
The Wenzel family of Fountain Valley, Calif. bought the five-millionth CPO Toyota in Aug. Their…

More power and fuel economy? That’s the name of the game for the 2017 Highlander thanks to its new 3.5-liter V6 D-4S Injection engine and Direct Shift – 8AT 8-speed automatic transmission. Taking full advantage of this revised powertrain is a new-for-2017 SE grade that brings a premium, sporty personality to the lineup. Not to be out shined by its gas-sipping siblings, the Highlander Hybrid adds two additional entry-level grades – LE and XLE – to its popular range. All Highlander models receive revised front and rear styling and enhanced interior convenience and comfort. Long story short, it’s great to…

Toyota Motor Corporation (TMC) announces that it has developed a new deoxyribonucleic acid (DNA) analysis technology called Genotyping by Random Amplicon Sequencing (GRAS) using analytical materials that have been provided by the Kyushu Okinawa Agricultural Research Center (KARC) of the National Agriculture and Food Research Organization (NARO). This technology is capable of dramatically improving the efficiency of identifying and selecting useful genetic information for agricultural plant improvement. This newly developed technology should lead to substantial…

Hydrogen fuel cell cars could help solve the global warming crisis, but nobody wants to buy them. Yoshikazu Tanaka, chief engineer of the Toyota Mirai, Toyota’s hydrogen fuel cell car, calls it a “chicken or the egg” problem: no one wants to purchase hydrogen cars because there are no hydrogen fuel stations, and nobody wants to build hydrogen fuel stations because there are no hydrogen cars.

But Toyota thinks it may have found a…

Toyota has signed on to be the exclusive auto sponsor of NBC's "The Voice" for the next two seasons.

The automaker replaces Nissan, who was the official auto partner for four seasons of the reality singing competition. Kia was also an early sponsor of "The Voice."

Toyota is the first marketer to take advantage of NBC Universal's advertising offering on Snapchat. As part of the deal, Toyota is sponsoring "The Voice" Snapchat story…