Marion Toyota Blog

Toyota Motor North America (TMNA) today reported December 2017 sales of 222,985 vehicles, a decrease of 8.3 percent from December 2016 on a volume basis. With one less selling day in December 2017 compared to December 2016, sales were down 4.8 percent on a daily selling rate (DSR) basis. 
 
For the year, TMNA reported sales of 2,434,515 vehicles, a 0.6 percent decrease.
 
Toyota division posted December sales of 187…

When Toyota launched its North American headquarters in a Hollywood, Calif., dealership on October 31, 1957, it was, no doubt, a frightening affair.
 
Halloween notwithstanding, a Japanese car company making a foray into the U.S. market was a bold move 60 years ago. And its first vehicle, the Toyopet Crown, didn’t turn out to be a screaming success either.
 
But since those humble beginnings in a 3,000-square-foot, one-time Rambler dealership, Toyota has…

If you see a big-rig driving around the Ports of Los Angeles and Long Beach that seems oddly quiet and quick, do not be alarmed!  It’s just the future.
 
The possible future of heavy-duty trucking recently hit the streets in the form of Toyota Motor North America, Inc.’s (TMNA) “Project Portal” – a hydrogen fuel cell system designed for heavy-duty truck use.  The zero-emission class 8 truck proof of concept has completed more than…

The Toyota Yaris iA, added to the lineup last year, has been making a name for itself as the subcompact with class-above (or two classes-above) driving dynamics, safety technology, and premium features. It’s also an amazing value.
 
Can a car…

Toyota just upped the stakes to remain the top manufacturer of hybrid vehicles worldwide with a $373.8 million investment in five U.S. manufacturing plants that will support production of its first American-made hybrid powertrain and to implement Toyota’s New Global Architecture (TNGA) at its Alabama plant. Each of the projects is scheduled to begin this year and all should be operational by 2020.

The investments will include adding new production of hybrid…

When long-time team members Sandra and Andres Chaparro saw the first vehicle roll off the line in 1998, they felt a sense of pride and accomplishment knowing they’d had a hand building it. Little did they know; their hands would be busy building 4,999,999 more vehicles over the next 20 years.

“It’s really seems like yesterday we opened the plant and started our journey with Toyota,” the Chaparros said. “After 20…

•Exclusive Exterior Styling and Interior Features
•Standard Tow Prep Package and Available Cold Weather Package
•Arrives at Dealers Nationwide This Month

The outdoor adventure bucket list just got longer thanks to the much-anticipated showroom arrival of the 2018 Toyota RAV4 Adventure grade that adds exclusive exterior styling features with grade-specific interior touches to the RAV4.
 
First revealed at the 2017 Chicago Auto Show, the 2018 RAV4 Adventure slots in between the XLE and SE gas…

For the second time in three years, Toyota has been named to Fortune magazine’s Change the World List. Ranking Toyota at #8 of the top 50 companies, Fortune recognized Toyota for its hydrogen strategy to reduce carbon emissions and the mass market introduction of the hydrogen fuel cell vehicle, the Mirai.
   
Based on the shared-value principle of “doing well by doing good,” the list recognizes leading global innovators that are making progress toward solving…

The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for…

Toyota Motor North America (TMNA) Inc., today reported August 2017 sales of 227,625 units. With one more selling day in August 2017 compared to August 2016, sales were up 6.8 percent on volume and up 2.8 percent on a daily selling rate (DSR) basis.
 
Toyota division posted August sales of 196,824 units, up 8 percent on a volume basis, and up 4 percent on a DSR basis.
 
"First and foremost, our…