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Scion to Transition to Toyota


Scion, established in 2003 as a laboratory to develop products and processes to appeal to young customers, will be transitioning to the Toyota brand.
Scion achieved its goal of attracting new, younger customers. With sales of more than a million vehicles, 70 percent were to customers new to Toyota and 50 percent were to people under 35 years old.

But Millennials have a different mindset and now appreciate the Toyota brand for its quality, durability…
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Toyota Acquires All of Daihatsu


Toyota Motor Corp, the world's largest automaker, said it would buy out the rest of minivehicle unit Daihatsu Motor Co - an all-stock deal worth about $3 billion and part of its strategy to strengthen its push into compact cars for emerging markets.

The companies intend to develop Daihatsu into a global brand as they focus on growing markets for compact cars, noting that entry-level car markets were expanding due to economic development and that…
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Cops Get A Boost From Toyota Hybrids In MPGs, Arrests, And Dollars

Toyota Camry Hybrid Enforces More Law Per Gallon

 

ARKADELPHIA, Ark., Jan. 21, 2016 – On the surface, it’s just an environmental thing: A gas/electric hybrid is going to emit less pollutants than a gasoline-only power train. But it’s also going to use less fuel and get more mpg and at low speeds, it’s quieter than a gasoline engine.  Think of it as a “stealth mode” when running…
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Lexus LC 500 Makes Its Debut At The 2016 North American International Auto Show

Global Debut of All-New Lexus LC 500 At The 2016 NAIAS Signals Dawn Of A New Era For Lexus

When the Lexus LF-LC Concept debuted at the 2012 North American International Auto Show, the press, loyal customers, and enthusiasts wondered if the concept’s arresting styling and dramatic proportions could ever evolve into a production 2+2 coupe. Today, four years after the debut of the breakthrough concept that inspired it, Lexus has revealed the all-new LC 500 luxury coupe. This provocative, athletic flagship coupe makes the strongest statement yet about Lexus’ future product direction.
 
The past five...
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Toyota Supporting Red Cross in Relief Efforts


As communities across the South and the Great Plains face a barrage of natural disasters, Toyota is supporting the American Red Cross’s critical relief efforts in affected regions, such as North Texas and the Dallas area, including Plano, which is the site of the company’s new North American headquarters. Toyota’s support is also advancing relief efforts in other hard-hit regions where it operates, such as Alabama, Mississippi and Missouri. As a member…
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Toyota Built Over 2 Million Vehicles in North America for First Time


2015 marked record production for Toyota with 2,035,028 vehicles and 1,933,702 engines produced in North America. Key drivers for increased production include low fuel prices, a healthier economy and strong customer demand for Corolla, Camry, RAV4 and Tacoma.
 
“Our products are a direct reflection of our team members’ dedication and talent,” said Jim Lentz, CEO of Toyota North America.  “Each vehicle that rolls off the line is an example of our…
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Toyota to Adopt Ford's Smart Device Link


A first wave of automakers and industry suppliers – led by Toyota Motor Corporation – is adopting Ford SmartDeviceLink software – a huge step toward giving consumers more choice in how they connect and control their smartphone apps on the road.

SmartDeviceLink is the open-source software on which the Ford SYNC® AppLink™ platform is built. It provides consumers an easy way to access their favorite smartphone apps using voice commands. Automotive suppliers QNX Software Systems and UIEvolution also…
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