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Toyota announces the Prius Prime, a fancy Prius that plugs in

Given the recent launch of an all-new Toyota Prius, this one built on an entirely new platform, the followup of a plug-in version should come as no surprise. Yet the 2017 Toyota Prius Prime, launched at the New York Auto Show, doubles the electric range of its predecessor, and claims an efficiency figure of 120 miles-per-gallon -equivalent (MPGe).

For power, Toyota augments the new Prius Prime's 1.8-liter gasoline engine with an electric drive…

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Toyota to take part in making wind-power hydrogen for fuel cells

Toyota Motor Corp is responding to the main criticism of fuel cell cars, that making the hydrogen for the fuel is not clean, with plans to help make the hydrogen using wind power.

Fuel cells are zero-emission, running on the power created when hydrogen combines with oxygen in the air to make water. But to have a totally clean supply chain, the hydrogen must also be cleanly made. Right now, most hydrogen is produced from…

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New Toyota C-HR is worth the wait


Toyota may be late to the subcompact crossover game, but it's off the bench and looks like it's about to score. The C-HR debuted at the Geneva Motor Show today, showcasing an edgier look for Toyota, one I'm happy to see.

In fact, this little guy was originally supposed to be sold as a Scion, which may explain its more youthful look. Whatever its origins, I'm just glad it's finally…
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Toyota Motor Sales' Lexus Brand Ranks Highest for Fifth Consecutive Year

Toyota Motor Sales’ Lexus Brand Ranks Highest in J.D. Power Vehicle Dependability Study for Fifth Consecutive Year
  • Toyota brand ranked 4th overall
  • Four of the top 10 models belong to Toyota Motor Sales
  • Toyota Motor Sales receives six segment awards total
2013 Lexus GS 350 F Sport 008

The Lexus brand captured the highest ranking in vehicle dependability among all nameplates for a fifth consecutive year in the 2016 J.D. Power and Associates Vehicle Dependability Study (VDS).  Toyota Motor Sales…
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Toyota is Once Again “The Most Admired” Motor Vehicle Company on FORTUNE’S annual list!


 

Toyota has once again been named “World’s Most Admired” in FORTUNE’s annual list.

Toyota’s position at #1 in the industry and #28 worldwide showcases the strength of the company’s reputation in the eyes of executives around the globe. Toyota is also #10 out of all 652 companies surveyed in the attributes of “ability to attract, develop, and keep talented people,” as well as “running a global business.”
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Toyota Injector Rises at New Daytona

The Toyota Injector at Daytona International Speedway is officially open and will host tens of thousands of enthusiastic NASCAR fans for the Daytona 500 on Sunday, February 21.
 Daytona Rising Project - Toyota Injector Exterior 003

The Toyota Injector, a four-level fan entryway filled with Toyota activities, vehicles and displays, is a large part of the Daytona Rising renovation to Daytona International Speedway, intended to build the world’s first motorsports stadium.
 
“We’re incredibly proud of our Toyota Injector and honored to…
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Toyota Teases 2016 TS050 Hybrid In Most Inspirational Way Possible

You’ve got to hand it to a race team that recognizes that they were far from where they wanted to finish in last season’s races and then drops an inspirational video to get their fans excited for 2016. According to Toyota Gazoo Racing off of their official YouTube, their TS050 Hybrid has been officially teased in one of the most stirring videos possible. Check out this Oscar Award winning preview in their video below. You just might want to hop in your Corolla with renewed vision and drive to work with utmost purpose.
According to Toyota...

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Toyota create ‘crash test cyclist’ to help develop driver-less cars

The car maker has built a cycling crash test dummy in order to assess the radar technology on the driver-less cars it's developing.




The world’s biggest car manufacturer has built one of the world’s first crash test bicycles, complete with a crash test cyclist. The new bike is like a jigsaw. It has pieces made of a shatter-resistant material. They break apart in a collision and can be slotted back together quickly…
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Where the 2017 Toyota Tacoma TRD Pro is going, it doesn't need roads

Toyota Kicks Up More Dust with the Debut of the Newest Tacoma TRD Pro Off-Road Pickup 


Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Two years ago, the TRD Pro Series arose from Toyota’s storied off-road racing heritage, with its numerous victories in the grueling Baja off-road endurance races.  Born from…
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And The Award Goes To...

2016 Lexus NX Receives U.S. News Best Cars for the Money Award

Lexus NX Media Gallery Image



TORRANCE, Calif. (Feb. 9, 2016) -- Today U.S. News announced the 2016 Best Cars for the Money winners, awarding the 2016 Lexus NX for the Luxury Compact SUV class. Covering 23 automotive categories, these awards highlight a single vehicle in each class that provides consumers with the best combination of quality and value.

“Since its launch in 2015, the NX has helped…
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