You are viewing all posts for categories: social

'The Toyota Effect' Premieres At The New York Film Festival

The Toyota Effect premiered at NYFF in conjunction with a panel that was moderated by Bob Garfield, Host of NPR’s “On The Media” and featured Marjorie Schussel, Director, Integrated Brand Communications at Toyota, Kief Davidson and Ross Kauffman. Entitled “Brand Meets Story: How Filmmakers and Brands Are Reinventing Digital Content”, the panel explored how content marketing campaigns, like The Toyota Effect, are marrying creative freedom with meaningful brand communications to tell “stories that matter.”
Read More

First Crash Involving Toyota Mirai Hydrogen Fuel Cell Vehicle Was... Reassuring?



This past weekend, Xbox AOL Director Randy Shaffer got a chance to test drive a brand new Toyota Mirai. For the most part, the drive was uneventful. Towards the end, though, or what was going to be the end, before that end point was forcefully bumped up, the Mirai was involved in what we believe was the first Mirai accident in the US, perhaps the world. As you might suspect...

Read More

Toyota Begins Shift to Global Platforms

Reprinted from Automotive News: During the next few years, many of Toyota's cars and crossovers will migrate to versions of the automaker's new modular global platform, starting with the fourth-generation Prius due out this fall. Toyota's extended hybrid family will add another crossover, while its trio of old-fashioned body-on-frame SUVs soldier on. Yaris: Freshened for 2015, the subcompact should be due for a redesign for the 2018 or 2019 model year. At that point, it will switch to a small
Read More
Categories: