You are viewing all posts for categories: safety

All-New Toyota Camry Ignites the Senses


The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for…
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The Toyota Brand Ranks Highest Among Non-Premium Brands and was Ranked Third Overall


The Lexus brand has captured the highest ranking in vehicle dependability among all nameplates for a sixth consecutive year in the 2017 J.D. Power U.S. Vehicle Dependability Study (VDS).  The most dependable car in the survey was Toyota Camry, and Toyota Motor North America (TMNA) received 10 out of 18 segment awards total. 

In addition to Lexus’ top score in overall nameplate ranking, the luxury brand also received three segment awards. The Lexus…
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Toyota and Discovery Education Challenge Teens to Spread the Word on Safe Driving


Teens speak their own language, whether it’s through the latest slang, emojis or filters on Snapchat. That’s why once again Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, are hosting the TeenDrive365 Video Challenge, which invites teens to create short videos that encourage their peers to drive more safely. Teens can register and submit their entries today through February 23, 2017 at www.TeenDrive365inschool.com…
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Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets



Whether you’re a first-time parent, doting grandparent or seasoned baby sitter, car seats are not always the easiest things to figure out. In fact, 75 percent of seats in the U.S. are not used correctly.That’s why Buckle Up for Life, the national car seat education program from Toyota and Cincinnati Children’s, is sharing its top safety tips, just in time for Child Passenger Safety Week (September 18-24). The program…
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2016 Rav4 One Of Only Six Vehicles Named To Cars.com Car Seat Honor Roll



Toyota’s compact SUV one of only six vehicles named to Cars.com Car Seat Honor Roll

  Child safety. It’s a leading concern for parents every time they strap a little one into a protective safety seat and drive down the road. Effective protection by a child restraint in a crash, however, is dependent upon proper installation. Toyota designers and engineers have been working to make child safety seat mounts easy to access and…
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Popular Toyota Highlander becomes minivan alternative


A measurement of the popularity of three-row crossover sport utility vehicles - such as the Toyota Highlander - is the way they have taken the place of minivans, once the family vehicle of choice.

Minivans are still the most practical and efficient passenger automobiles on the planet. They seat up to eight people comfortably with plenty of room for cargo, while also offering decent handling and good fuel economy.

In contrast, midsize crossover SUVs usually have a…
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Ready For Prime Time

Toyota Takes The Wraps Off Its Most Advanced And Fuel-Efficient Plug-In Hybrid Ever
Ready for Prime Time

Twenty-two miles. When you’re driving a car, that doesn’t sound like much. But when that vehicle is the 2017 Prius Prime, it could fundamentally change the way you get around on a day-to-day basis.

That’s because those 22 miles represent what Toyota projects as the estimated electric-only range of this next-generation plug-in hybrid—unveiled at the New York International…
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TURNING UP THE HEAT: 2017 HIGHLANDER

So much more than a standard mid-cycle refresh
Turning up the Heat

Fueled in part by low gas prices, SUV's have been hot hot hot these days---and Highlander is more than keeping pace. Sales of Toyota's midsize SUV were up 11% through the first 2 months of 2016 and posted their best February ever.

If it ain't broke, don't fix it. Right?

Not exactly. Toyota, never one to rest on its laurels, is readying an…
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Toyota Wants Autonomous 'Guardian Angel' To Help Drivers

Latest Consumer Technology Products On Display At CES 2016

Some of the leading companies in the race to develop self-driving cars have insisted the quickest path toward an autonomous future is to eliminate human involvement in the driving process. Toyota executives see the benefit of keeping drivers around.

Gill Pratt, the company's top research executive, said Thursday that Toyota plans to pursue two parallel paths toward autonomy, one that would remove motorists from the driving equation and a semi-autonomous approach that would further…
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