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Hydrogen fuel cell cars could help solve the global warming crisis, but nobody wants to buy them. Yoshikazu Tanaka, chief engineer of the Toyota Mirai, Toyota’s hydrogen fuel cell car, calls it a “chicken or the egg” problem: no one wants to purchase hydrogen cars because there are no hydrogen fuel stations, and nobody wants to build hydrogen fuel stations because there are no hydrogen cars.
But Toyota thinks it may have found a…
Toyota has signed on to be the exclusive auto sponsor of NBC's "The Voice" for the next two seasons.
The automaker replaces Nissan, who was the official auto partner for four seasons of the reality singing competition. Kia was also an early sponsor of "The Voice."
Toyota is the first marketer to take advantage of NBC Universal's advertising offering on Snapchat. As part of the deal, Toyota is sponsoring "The Voice" Snapchat story…
WHAT: A VR experience, "The Impossible Quest" to launch the Prius Prime on the to the West Coast U.S. market.
WHO: Toyota, Saatchi & Saatchi LA
WHY WE CARE: As more brands experiment with VR, the experiences are becoming increasingly polished and sophisticated. Rather than just asking people to put on a headset and take in the view, this application by Toyota allows participants to create elements of the VR story themselves. They’re in…
TOKYO— Toyota Motor Corp.’s biggest parts supplier, Denso Corp. , said Friday it planned to buy a majority stake in a maker of self-driving technology as it seeks to beef up its offerings to compete with global rivals.
The deal to take a 51% stake in Fujitsu Ten Ltd., which builds the sort of radar systems used in autonomous driving systems, is Denso’s third such deal since December.
Denso will acquire shares from parent…
This summer, the Toyota Camry was No. 1 on the Cars.com American-Made Index for the second year in a row. Toyota invests heavily in American manufacturing, and operates five vehicle assembly plants and five parts manufacturing plants in the United States.
But it's not just blue-collar work that Toyota supports. Since 1973, Toyota has employed American artists -- designers -- at Calty Design Research, Inc. in California.
Why design in America?
Toyota believes strongly in creating diverse teams that can work together in a collaborative atmosphere to draw in new ideas and perspectives...
Good news for the Giant Panda. The population has grown - conservation
— IUCN Red List (@IUCNRedList) September 4, 2016
action works! https://t.co/Yn2uTcEWhJ pic.twitter.com/7ml13vAYgw
The Giant Panda (Ailuropoda melanoleuca) has been in trouble for longer than most of us can remember. It was listed as Endangered on the IUCN Red List in 1990, but the species has suffered from hunting and habitat loss as early as the 1930s. At one point, the number of pandas in the wild dwindled to about 1,000.
Though many people are convinced the Giant Panda is doomed for extinction thanks…
Toyota has launched a new project to teach high school students how to build fuel cell cars. Well, OK, the company is teaching them how to build small, remote-controlled fuel cell cars, but it's hoping that's enough to ignite their interest in the technology. The automaker's Hydrogen Horizon Automotive Challenge isn't a full-blown, multi-year program like the drone and robotics course offered at one Japanese high school. But it will teach…
