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Toyota Developing Chips to Boost Hybrid Efficiency


Toyota Motor Corp., aiming to extend its lead in hybrid technology, has developed a new semiconductor it says can boost fuel efficiency in hybrid cars such as the Prius by up to 10 percent.

The world’s biggest maker of gasoline-electric cars said it has already achieved a 5 percent improvement in fuel efficiency in test vehicles and aims to commercialize the technology around 2020...

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Toyota Shares some Inspiring Epic Moments from U.S. Athletes

Each day there are individuals out there who are experiencing once in a lifetime opportunities. Toyota wanted to recognize these instances, so it asked people to submit them using #EpicMoments. Today we wanted to share one with you to show how others are going the distance and making the most of everyday.

In the video below we hear from U.S. triathlete Hunter Kemper. He explains how he experiences these memorable moments both in competition…

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2015 Toyota Camry Gets its Swag On

When people heard that the 2015 Toyota Camry would have an all-new design, a lot of people started scratching their heads. After all, the current Camry design only dates until 2012, and the update ought to be more of a "mid-cycle" refresh than full on generational update.

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Toyota's Wise When it Comes to Elimating Waste

Toyota has been named the 2013 WasteWise Large Business Partner of the Year by the Environmental Protection Agency.  This is not only Toyota's fourth straight WasteWise award, but the company's second Large Business Partner of the Year award in three years.

Since Toyota joined the WasteWise program in 2009, they have:
 - Reduced or avoided 1.9 million trash cans worth of waste at offices around the country
 - Recycled or avoided production of 304…
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Genuine Toyota Parts: A Perfect Fit

Now that the weather is starting to swing in a more favorable direction everyone across the country is beginning to shake off this unusual winter. Closets are getting cleaned out, cabins are being prepped for the summer, and we don’t want your car to be left out of the perennial spruce up.

If you learn your Toyota needs a new part you'll want to stop in to see our parts center. They can order you Genuine Toyota Parts that will help get your vehicle up and running again. What's the importance in buying from Toyota instead of…

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Toyota & VMI Hold Contest To Award Sienna To Disabled Veteran

Once again, the time has come to give away a Sienna to a deserving disabled veteran.  Toyota and Vantage Mobility International (VMI) recently announced this year’s contest begins on April 2 and runs through November 10. All disabled veterans are eligible to enter.

Vietnam Vet, Cpl. Charlie Harvey, was the winner of last year's Toyota and Vantage Mobility International’s (VMI) first Operation Independence Star Spangled Salute contest. Harvey won a Toyota Sienna…
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Toyota Builds Green Cars and a Greener Community in Kentucky

Shouldn't a factory that makes green vehicles, also run on green power sources?  Toyota thinks so and so do we.

Construction begins in April, and is expected to be complete by early 2015.  Once up and running, the system will generate one megawatt of electricity per hour, or about what it takes to power 800 homes.  Additionally, landfill greenhouse gas emissions will be cut by as much as 90 percent, which adds up to…
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2015 Toyota Camry to Hit New York Next Month

The 2014 New York Auto Show is starting in the middle of next month and we here at Marion Toyota can barely contain ourselves in excitement and anticipation! Automakers from all across the world will be revealing and debuting their new models and our favorite Japanese brand is no exception: the 2015 Toyota Camry will be put on display, refreshed and updated for the new model year.



It won't arrive at dealerships like ours…

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KBB.com Says Scion FR-S Is ‘Coolest’ Of The Cool

So, you like strutting around town in your Scion FR-S?

You should. There’s a pretty good chance you look cool in it. Just ask the editors of Kelley Blue Book’s KBB.com who, for the second year in a row, put Scion’s sports car on top of their list of the ā€œ10 Coolest New Cars Under $25,000.ā€
The annual consumer resource list highlights affordable vehicles for drivers of all lifestyles that…
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