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Hydrogen fuel cell cars could help solve the global warming crisis, but nobody wants to buy them. Yoshikazu Tanaka, chief engineer of the Toyota Mirai, Toyota’s hydrogen fuel cell car, calls it a “chicken or the egg” problem: no one wants to purchase hydrogen cars because there are no hydrogen fuel stations, and nobody wants to build hydrogen fuel stations because there are no hydrogen cars.
But Toyota thinks it may have found a…
Toyota has signed on to be the exclusive auto sponsor of NBC's "The Voice" for the next two seasons.
The automaker replaces Nissan, who was the official auto partner for four seasons of the reality singing competition. Kia was also an early sponsor of "The Voice."
Toyota is the first marketer to take advantage of NBC Universal's advertising offering on Snapchat. As part of the deal, Toyota is sponsoring "The Voice" Snapchat story…
Today, the Open Source Robotics Foundation announced a whole bunch of stuff, including a big pile of money from Toyota Research, what is probably an even bigger pile of money from Toyota Research, and the formation of the for-profit Open Source Robotics Corporation. That last thing might sound a little worrisome, since corporation-ness and open source-itude are often at odds, but we checked in with OSRF CEO Brian Gerkey, who explained how it…
WHAT: A VR experience, "The Impossible Quest" to launch the Prius Prime on the to the West Coast U.S. market.
WHO: Toyota, Saatchi & Saatchi LA
WHY WE CARE: As more brands experiment with VR, the experiences are becoming increasingly polished and sophisticated. Rather than just asking people to put on a headset and take in the view, this application by Toyota allows participants to create elements of the VR story themselves. They’re in…
