Here at Marion Toyota, we've
been Corolla fans for decades now. In the 70's we could dig it. In the 80's we
thought it was totally radical. In the 90's, this whip was the bomb. And now,
well, we totes think it's an epic ride.
The sales trends throughout its history really back that up, too, as the Corolla is the best-selling nameplate of all time.
However, there's a new generation of drivers hitting the road here in Marion, IL. And a new audience requires a new means of communication. Our brand is down with that, and accordingly, they employed an entirely new design language with the 2014 Toyota Corolla. Plus, just to make sure that the word about this model gets out there in the proper vernacular, they've launched the Elevate campaign.
A multifaceted approach, Toyota is broadcasting a television commercial that takes us through five decades of the Corolla. They are running various billboard and print advertisements, and, of course, they've made sure to hit social media channels with the message as well.
The ultimate goal is to retain that broad base of fans that the Corolla has had for years, while simultaneously showing up on Millennials' radar. It sounds like a tricky balance, but as far we can tell, it's working.
To see what we mean, just stop into our dealership to find out if the new Corolla appeals to you. Based upon the reaction we've been seeing, we think it will be right up your alley, too.
