In case you hadn't noticed Social Media is gradually becoming plain old Media. We keep in touch on Facebook, we're entertained on YouTube, and we get news from twitter... and hopefully our helpful Toyota blog.
The point is, Social Media outlets aren't just a fad; they're here to stay. They also play an important role in how brands interact with their audiences. Toyota's hip; Toyota's with it and they've picked up on that little theme. So they're upping their game on the interwebs and fans around the world have taken notice.
In fact, online conversations about the brand have jumped up 52 percent, totaling over a million virtual discussions about Toyota in June alone. What are people chatting about? Toyota Service and Repair accounted for a healthy portion of the dialogue, likely due to a surge in the publishing of online manuals.
Secondly, NASCAR Toyota Series driver, Homero Richards, stirred up a lot of chatter when he won his first pole of 2013 in his hometown of Monterrey.
Other than that we assume that there was a lot of the same kind of talk we hear in our Marion, IL showroom: speculation and stats about new Toyota models and praise for the innovative and reliable mainstays that have helped make Toyota one of the most popular automotive brands in the world.
You can get involved with the global community of Toyota fans on Facebook or Twitter. However, if you're one of those face-to-face types, well that's great, too. You can always stop in to join the conversation that's going on here at Marion Toyota.
