One of the things that our Marion Toyota staff really appreciates about our preferred automaker is that the brand puts drivers' needs at the forefront when they're designing a vehicle. Recently, it was decided that the 2014 Toyota Tundra would undergo a refresh and in order to make sure the target audience was kept in mind at every step along the way, Toyota elected a farmer to run the operation.
That's not to say that company execs headed out to the Midwest, found a guy on tractor, and put him on the payroll. But they did make sure to find the right man for the job. Toyota employee and Michigan hay-farmer, Mike Sweers, seemed to have the perfect skillset for the role so he was taken on as the head of Tundra development.
Drawing on his own experiences as a Tundra driver, Sweers made sure to make the truck even more durable by beefing up bumpers, wheel-wells, and fenders. The pickup also features a new bed and tail gate setup. Finally, just to make sure you recognize the refresh, the front end has been given an even bolder-looking profile.
Sweers explains, "I feel the new Tundra reflects the future of where trucks are going. The new styling really emphasizes how bold and capable our truck actually is. The fact we've had the most reliable truck seven of the past eight years according to J.D. Power and Associates, is not by accident. It's by design."1
Strong words from a man that knows how to build a strong truck. The 2014 Tundra hasn't made its way to our new Toyota showroom just yet, but we get the feeling that once it hits the road in Marion, IL, you won't be able to miss it.
Source: 1 http://pressroom.toyota.com/releases/hay+farmer+heads+2014+toyota+tundra.htm
