It's official. American homemaker icon Martha Stewart and Japanese auto brand Toyota have joined together to highlight the auto brand's first vehicle to be designed, engineered, and assembled in the U.S.: the 2013 Toyota Avalon. The new partnership is part of Stewart's 'American Made' initiative, constructed by Martha and her team to promote American brands and products made in the United States.
Martha Stewart explains her focus on the new model, stating, "I am fascinated with the process of car design from start to finish, and the Avalon is being assembled and designed totally in the U.S. I have always been fascinated with the assembly line and Henry Ford. I actually own his son's house in Maine. Toyota's Kentucky plant manufactures 500,000 cars a year and employees 7,000 people. This is a big company helping to support the community. It's nice to see the juxtaposition of small, just-starting businesses and the large, established companies and how they can both support local communities."1
The partnership will showcase the new Avalon with short video segments that show Ms. Stewart receiving a special tour of the brand's Georgetown, Kentucky plant and observing the Avalon's construction.
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Source: 1 http://adage.com/article/news/martha-stewart-teams-toyota-american-made-push/237763/
