Thanks to the 2012 Toyota
Camry, and an all new line-up of Prius
models, the Japanese auto maker has once again reached the top of Kelley Blue
Book charts! They are now at the Number 1 spot for Customer Brand Loyalty
thanks to the readers at KBB.com.
Toyota's brand shopping loyalty came out to 50.6% during Q4 2011. This is a powerful 2.7% jump from Q3 2011. Also moving up the ranks is Lexus, Toyota's luxury off-shoot brand. They topped the luxury vehicle version of this loyalty list.
Akshay Anand, market web analyst for KBB.com, added, "Toyota has done a laudable job overcoming … issues, introducing programs such as 'Toyota Care,' while getting its supply back online. The redesign of its flagship, the 2012 Toyota Camry, also helped drive interest to the brand and retain owners. All in all, there are positive trends for automakers. Traditional leaders like Toyota are leaving the problems in the past and looking toward bright futures…"1
Kelley Blue Book examines brand loyalty with consumers in the 'shopping phase.' This includes data from trade-in or private party pages, as well as the new car page on Kelley Blue Book's website.Using sites like KBB.com is a move highly recommended before you step into Marion Toyota in Marion, IL . We trust you, and the web, now we'll help you get into a brand new Toyota.
Source: 1http://www.prnewswire.com/news-releases/toyota-redeems-no-1-spot-for-brand-loyalty-on-kbbcom-for-first-time-since-q3-2010-137552608.html
