Toyota is going to be an exclusive title sponsor of two NASCAR Sprint Cup & Nationwide Races at the Richmond International Raceway located in Virginia. They will be under a multi-year title sponsorship that will begin in 2013. On the weekend of April 26-27, 2013, the event will feature a doubleheader race program called the Toyota Owners 400 NASCAR Spring Cup Series Race and the ToyotaCare 250 NASCAR Nationwide Series Race. This sponsorship will provide Toyota with a unique opportunity to broaden their interaction with their fans and spectators throughout the race weekend.

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