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Toyota First Auto Brand to Cross 5 Million Milestone


Five million. Five times a million. Five thousand thousand. 5 x 106.  Any way you slice it, the number now represents the total Certified Pre-Owned (CPO) vehicles Toyota has sold in the U.S. And five million is also more CPO vehicles than any other automaker has sold since certified used vehicle programs came online about two decades ago.
 
The Wenzel family of Fountain Valley, Calif. bought the five-millionth CPO Toyota in Aug. Their…
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'The Year of More' for the 2017 Highlander



More power and fuel economy? That’s the name of the game for the 2017 Highlander thanks to its new 3.5-liter V6 D-4S Injection engine and Direct Shift – 8AT 8-speed automatic transmission. Taking full advantage of this revised powertrain is a new-for-2017 SE grade that brings a premium, sporty personality to the lineup. Not to be out shined by its gas-sipping siblings, the Highlander Hybrid adds two additional entry-level grades – LE and XLE – to its popular range. All Highlander models receive revised front and rear styling and enhanced interior convenience and comfort. Long story short, it’s great to…
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Toyota Develops a New DNA Analysis Technology to Accelerate Improvements in Agricultural Production


Toyota Motor Corporation (TMC) announces that it has developed a new deoxyribonucleic acid (DNA) analysis technology called Genotyping by Random Amplicon Sequencing (GRAS) using analytical materials that have been provided by the Kyushu Okinawa Agricultural Research Center (KARC) of the National Agriculture and Food Research Organization (NARO). This technology is capable of dramatically improving the efficiency of identifying and selecting useful genetic information for agricultural plant improvement. This newly developed technology should lead to substantial…
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Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets



Whether you’re a first-time parent, doting grandparent or seasoned baby sitter, car seats are not always the easiest things to figure out. In fact, 75 percent of seats in the U.S. are not used correctly.That’s why Buckle Up for Life, the national car seat education program from Toyota and Cincinnati Children’s, is sharing its top safety tips, just in time for Child Passenger Safety Week (September 18-24). The program…
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Toyota Engineers Easier Access for Child Safety Seat Mounts


 
Ann Arbor, Mich., Sept. 1, 2016 -- Toyota already has more vehicles rated as Top Safety Pick and Top Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker1, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use.
 
In 2015, IIHS established the LATCH (Lower Anchors and Tethers for Children) rating program to encourage automakers to design…
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Toyota Is Teaching Teens How To Build Fuel-Cell Cars

Toyota has launched a new project to teach high school students how to build fuel cell cars. Well, OK, the company is teaching them how to build small, remote-controlled fuel cell cars, but it's hoping that's enough to ignite their interest in the technology. The automaker's Hydrogen Horizon Automotive Challenge isn't a full-blown, multi-year program like the drone and robotics course offered at one Japanese high school. But it will teach…

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Toyota Donates $1 million To Help Fund Yellowstone Youth Campus


Toyota donated $1 million on Thursday to the Yellowstone Park Foundation to support the development of a new Yellowstone Youth Campus.

The facility will be a "living" environment that will be home to immersive youth programs at the park.

It will replace an existing Youth Conservation Corps. Campus, providing four additional classrooms, new residential buildings and staff housing on-site.

Designed by Hennebery Eddy Architects of Portland, Ore., the new campus aims to be the first…

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Loves Wins Out In New Camry Ad

Armando Bo, Oscar-winning screenwriter of "Birdman" and director on big productions for Qualcomm and Visa, among others, applies his storytelling talents to this nostalgic bromance for the Toyota. Created out of Conill to promote the Camry, it follows the life-long competition of two brothers, who we see duking it out on every sort of field -- while they're frolicking on the beach, sliding down an amusement park ride or playing with a toy racetrack.

Fast…

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Toyota Makes $22M Investment for AI in Michigan

In an effort to take advantage of the next technological breakthrough, automakers are throwing piles of money at startups and researchers around the world. Toyota is about to expand its investment portfolio with a $22 million commitment to the University of Michigan for artificial intelligence research.

Over four years, the Toyota Research Institute (TRI) will provide the University of Michigan with $22 million to be used for collaborations in a variety of fields, including driving safety, robotics, indoor mobility and -- of course -- autonomous driving.

This isn't Toyota's first tango with UM. It's a founding partner of the…
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U.S. Military Will Test Toyota Land Cruiser, Hilux And Ford Ranger As War Vehicles



The U.S. Special Operations Command (SOCOM) has placed an order for militarized Toyota Land Cruisers, Hiluxes and Ford Rangers to use as low-profile but battle-survivable field vehicles. That’s provided the prototypes pass muster in military evaluations, of course.

Defense contractor Battelle of Columbus, Ohio has been awarded up to $170 million to build “as many as 556 vehicles—396 armored and 160 unarmored—with most of them consisting of the Toyota Land Cruiser…
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