Market Based Pricing
Market Based Pricing is what customers have always asked for when buying a car (a better, simpler and less stressful buying experience). It's based on 2 principles.
1. An Up-Front, Fair and Aggressive Price
2. A Transparent, Simple and Honest Sales Process
The Internet is a huge part of our business at Marion Toyota. We realize, that to compete in such a large global marketplace, our pre-preowned vehicles must be priced right. That's why we use state of the art technology to compare our vehicles against similar vehicles in the internet market. We use this technology to evaluate and adjust prices daily. So you can always be sure that the Marion Toyota Market Based Price is the right price. It's another dimension of Market Based Pricing and it's why:
Market Based Pricing at Marion Toyota is an easier,
less stressful and Better Way to buy a vehicle.
Vehicles You Can Trust
LESS STRESSFUL and BETTER WAY to buy a vehicle.
less stressful and Better Way to buy a vehicle.
Vehicles You Can Trust
When you purchase a pre-owned vehicle from The Auto Giant, you'll not only get a great deal, but you'll get the CarFax vehicle history report and the service history for that vehicle. Plus, most vehicles with less than 125,000 miles come, with a 3 month / 3,000 mile limited powertrain warranty included in the low Market Based Price (excludes Wholesale Cars to the Public).
Traditional Car Buying -vs- Market Based Pricing
| Traditional Car Buying from Other Manufacturers How Trade-In is Presented | Market Based Pricing at Marion Toyota How Trade-In is Presented |
| $21,000 -$9,000 $12,000 | Retail Price Trade-In Allowance The actual cash value of your trade plus any dealer discount is what most dealerships call "Trade-In Allowance" Difference You Pay | $21,000 -$800 $20,200 -$8,200 $12,000 | Retail Price Dealer Discount Market Based Price Actual Cash Value of the Trade-In Difference You Pay |
Above
are two examples of how figures might be presented to a customer
when buying a vehicle. Although the difference that you pay is the same, buying a car the traditional way can be very confusing for the customer. The dealer never fully discloses how much of the trade allowance is their discount, and how much they are actually paying for the trade. So the customer never really knows if they are getting a good deal on either one.
when buying a vehicle. Although the difference that you pay is the same, buying a car the traditional way can be very confusing for the customer. The dealer never fully discloses how much of the trade allowance is their discount, and how much they are actually paying for the trade. So the customer never really knows if they are getting a good deal on either one.
Market
Based Pricing at Marion Toyota discloses both the actual cash value of
the trade-in and the actual cash price of the car to the customer. It's
why our customers say:
Market Based Pricing at Marion Toyota is an EASIER, LESS STRESSFUL and BETTER WAY to buy a vehicle.
Hear What Our Customers Have to Say