Market Based Pricing Market Based Pricing is what customers have always asked for when buying a car (a better, simpler and less stressful buying experience). It's based on 2 principles.
1. An Up-Front, Fair and Aggressive Price
2. A Transparent, Simple and Honest Sales Process
An Up-Front, Fair and Aggressive Price
You shouldn't have to be a professional negotiator to get a dealership's best price. Pricing should always be based on market conditions and not be based on who you are or how good of a negotiator you are. Everyone's price is our Market Based Price.
A Transparent, Simple and Honest Sales Process
We think your time is valuable. We don't think you should have to spend hours trying to get a best price when visiting a dealership. Our goal is to get you all of the information that you need to make your best decision within a few minutes.
Market Based Pricing at Marion Toyota is an easier,
less stressful and Better Way to buy a vehicle.
How Market Based Pricing Varies from Traditional Car Buying
less stressful and Better Way to buy a vehicle.
How Market Based Pricing Varies from Traditional Car Buying
| Traditional Car Buying from Other Manufacturers How Trade-In is Presented | Market Based Pricing at Marion Toyota How Trade-In is Presented |
| $21,000 -$9,000 $12,000 | Retail Price Trade-In Allowance (The actual cash value of your trade plus any dealer discount is what most dealerships call "Trade-In Allowance") Difference You Pay | $21,000 -$800 $20,200 -$8,200 $12,000 | Retail Price Dealer Discount Market Based Price Actual Cash Value of Your Trade-In Difference You Pay |
Above are two examples of how figures might be presented to a customer when buying a vehicle. Although the difference that you pay is the same, buying a car the traditional way can be very confusing for the customer. The dealer never fully discloses how much of the trade allowance is their discount, and how much they are actually paying for the trade. So the customer never really knows if they are getting a good deal on either one.
Market Based Pricing at Marion Toyota discloses both the actual cash value of the trade-in and the actual cash price of the car to the customer. It's why our customers say:
Market Based Pricing is an EASIER, LESS STRESSFUL and
BETTER WAY to buy a vehicle.
BETTER WAY to buy a vehicle.
Hear What Our Customers Have to Say