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Marion Toyota Blog

Toyota Gives First Glimpse At Edgier 2018 Camry

This is the world's first look at the 2018 Toyota Camry, and it's an appropriate photo. Poised to enter its eighth generation when it bows at the Detroit Auto Show in January, the Japanese automaker's venerable sedan has been showing its taillights to the competition from atop the sales charts for going on 15 years.

In that time, the Camry has been best described as safe, solid and reliable, but rarely has…

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2018 C-HR Ushers In An Exciting Chapter Of Toyota Style, Versatility, and Performance


An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing, and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners. 

Last year at…
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Toyota Develops World's First Behavior Observation Methods for Lithium Ions in Electrolyte

Structure and Principles of an Automotive Li-ion Battery

Toyota Motor Corporation has developed the world's first1 method for observing the behavior of lithium ions (Li-ions) in an electrolyte when a Li-ion battery charges and discharges.

By using this method, it is possible to observe in real-time, the deviation of Li-ions?one of the causes of deterioration in the performance of Li-ion batteries. Toyota believes that this will provide essential guidelines for R&D that aims to improve the performance and durability…
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Toyota Works To Develop Advanced Electric Car Battery


Toyota Motor Corp. has developed a new way of observing the movements of tiny particles in batteries used to power electric vehicles — an advance it says will help boost their cruise range by 10 percent to 15 percent.

Toyota engineer Hisao Yamashige explained to reporters Thursday at the Japanese automaker's Tokyo office the complex method for tracking the lithium ions, which are tiny particles in lithium-ion batteries, also used in laptops and smartphones.

The…

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Toyota Sets Its Sights on Long-Range Electric Cars

Toyota Motor  is looking at mass-producing long-range electric vehicles (EVs) that would hit the market around 2020, the Nikkei newspaper reported on Monday, in what would be a dramatic reversal in strategy for the world’s top-selling automaker.

Even as rivals such as Nissan Motor and Volkswagen have touted pure electric cars as the most viable zero-emission vehicles for the future, Toyota has said it would reserve EVs for short-distance commuting given the…

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2017 Tacoma Welcomes All-New TRD Pro to Its Work-Hard, Play-Hard Lineup


Last year, the midsize pickup truck segment got thoroughly rocked by the introduction of the all-new Toyota Tacoma. Well, the Tacoma isn’t done shaking things up, and for 2017, the venerated pickup welcomes the toughest model ever to its storied lineage, the new TRD Pro. It is, without a doubt, the ultimate expression of Tacoma off-road capability, versatility, and design.
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