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Marion Toyota Blog

How Toyota Used Nascar to Sway Buyers

From Bloomberg Business:
One year into its Nascar Sprint Cup experiment, Toyota took new driver Kyle Busch on a tour of its offices and plants. Not in Honshu or Hokkaido, but rather California, Texas and Kentucky.

"They showed us just how American the company is," said Busch, who last week drove his No. 18 Camry to the Sprint Cup Series championship -– the biggest victory for Busch in his 11-year racing career and the biggest Nascar…
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Toyota Tundra Kicking Up Dirt Across the Nation

On this episode of Dirt Every Day, reviewers test out the new Toyota Tundra TRD Pro, not on a closed test track, but across the entire country. Check out their border-to-border road trip, as they travel a 35,000 mile diagonal, hitting up all the terrain along the way.

First, they start out slow. They stop off at Toyota Motor Manufacturing in Texas to see how their truck was made. They note how, unlike many off-roading trucks that need modification, or dealership-installed packages, the TRD Pro series comes straight from the factory ready to hit the mountains.

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Toyotathon is ON at Marion Toyota

The biggest sales event of the year, Toyotathon, began today at Marion Toyota.  This is traditionally the best time of the year to buy a new Toyota vehicle or certified pre-owned Toyota vehicle at Toyota dealers nationwide.  Marion Toyota in Marion, Illinois will be no different.

Marion Toyota General Sales Manager, Brian Motsinger has been busy ramping up inventory to meet customer demand for this big sales event.  "This is definitely one of our most…
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Car Prices Continue to Rise

From Kelley Blue Book:
Transaction prices on new vehicle sales continue to rise, posting a gain of 1.4 percent or an average of $458 in October. The average new vehicle transaction price according to Kelley Blue Book data now stands at $34,023, which also represents a $223 increase over the September figure.

"Transaction prices continue to rise with several segments besting the industry average in terms of growth, including full-size SUVs, high performance…
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Toyota Plant to Generate Electricity from Landfill Gas

Toyota officials have unveiled a planned partnership with a Kentucky landfill that will generate plant electricity from the landfill's gas.  The plan is expected to begin later this month.  Electricity generated by the project will be enough to produce about 10,000 vehicles per year at the Georgetown, Kentucky manufacturing plant. 

Having a Landfill operator working directly with a manufacturer on this type of project has never before been accomplished in the United States…
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Toyota Invests $1B in Silicon Valley

From Financial Times
Toyota has unveiled plans to set up a separate robotics unit in Silicon Valley, as the world’s biggest carmaker seeks to fight back against incursions into the sector by Californian tech groups Tesla, Google and Apple.

The Japanese company said it would hire 200 employees and invest $1bn to set up the Toyota Research Institute, which will focus on developing artificial intelligence and robotics.

Carmakers have been moving into…
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October Sales Jump 13 Percent

October turned out to be quite the month for Toyota. The automaker reported sales of more than 200,000 units, representing an increase of 13 percent. October 2015 had one more selling day than October 2014, causing daily selling rate (DSR) increase if nine percent.

“October was a huge month for the industry, smashing expectations and continuing its hot streak,” said Bill Fay, group vice president and general manager for the Toyota Division. “Toyota Division posted best-ever sales for the month led by October record-breaking sales of Highlander and RAV4.”

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