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Marion Toyota Blog

'The Year of More' for the 2017 Highlander

More power and fuel economy? That’s the name of the game for the 2017 Highlander thanks to its new 3.5-liter V6 D-4S Injection engine and Direct Shift – 8AT 8-speed automatic transmission. Taking full advantage of this revised powertrain is a new-for-2017 SE grade that brings a premium, sporty personality to the lineup. Not to be out shined by its gas-sipping siblings, the Highlander Hybrid adds two additional entry-level grades – LE and XLE – to its popular range. All Highlander models receive revised front and rear styling and enhanced interior convenience and comfort. Long story short, it’s great to…
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Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets

Whether you’re a first-time parent, doting grandparent or seasoned baby sitter, car seats are not always the easiest things to figure out. In fact, 75 percent of seats in the U.S. are not used correctly.That’s why Buckle Up for Life, the national car seat education program from Toyota and Cincinnati Children’s, is sharing its top safety tips, just in time for Child Passenger Safety Week (September 18-24). The program…
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Toyota is Using Sewage Sludge to Power it's New Electric Car

Hydrogen fuel cell cars could help solve the global warming crisis, but nobody wants to buy them. Yoshikazu Tanaka, chief engineer of the Toyota Mirai, Toyota’s hydrogen fuel cell car, calls it a “chicken or the egg” problem: no one wants to purchase hydrogen cars because there are no hydrogen fuel stations, and nobody wants to build hydrogen fuel stations because there are no hydrogen cars.

But Toyota thinks it may have found a…

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Toyota Develops a New DNA Analysis Technology to Accelerate Improvements in Agricultural Production

Toyota Motor Corporation (TMC) announces that it has developed a new deoxyribonucleic acid (DNA) analysis technology called Genotyping by Random Amplicon Sequencing (GRAS) using analytical materials that have been provided by the Kyushu Okinawa Agricultural Research Center (KARC) of the National Agriculture and Food Research Organization (NARO). This technology is capable of dramatically improving the efficiency of identifying and selecting useful genetic information for agricultural plant improvement. This newly developed technology should lead to substantial…
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Toyota Replaces Nissan As Auto Sponsor Of 'The Voice'

Toyota has signed on to be the exclusive auto sponsor of NBC's "The Voice" for the next two seasons.

The automaker replaces Nissan, who was the official auto partner for four seasons of the reality singing competition. Kia was also an early sponsor of "The Voice."

Toyota is the first marketer to take advantage of NBC Universal's advertising offering on Snapchat. As part of the deal, Toyota is sponsoring "The Voice" Snapchat story…

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2016 Rav4 One Of Only Six Vehicles Named To Cars.com Car Seat Honor Roll

Toyota’s compact SUV one of only six vehicles named to Cars.com Car Seat Honor Roll

  Child safety. It’s a leading concern for parents every time they strap a little one into a protective safety seat and drive down the road. Effective protection by a child restraint in a crash, however, is dependent upon proper installation. Toyota designers and engineers have been working to make child safety seat mounts easy to access and…
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Open Source Robotics Foundation Forms New Corporation And Partners With Toyota Research

Today, the Open Source Robotics Foundation announced a whole bunch of stuff, including a big pile of money from Toyota Research, what is probably an even bigger pile of money from Toyota Research, and the formation of the for-profit Open Source Robotics Corporation. That last thing might sound a little worrisome, since corporation-ness and open source-itude are often at odds, but we checked in with OSRF CEO Brian Gerkey, who explained how it…

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Toyota Gets Viewers Creatively Involved In "The Impossible Quest" VR Experience


WHAT: A VR experience, "The Impossible Quest" to launch the Prius Prime on the to the West Coast U.S. market.

WHO: Toyota, Saatchi & Saatchi LA

WHY WE CARE: As more brands experiment with VR, the experiences are becoming increasingly polished and sophisticated. Rather than just asking people to put on a headset and take in the view, this application by Toyota allows participants to create elements of the VR story themselves. They’re in…

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Toyota: American Made and Designed

This summer, the Toyota Camry was No. 1 on the Cars.com American-Made Index for the second year in a row. Toyota invests heavily in American manufacturing, and operates five vehicle assembly plants and five parts manufacturing plants in the United States.

But it's not just blue-collar work that Toyota supports. Since 1973, Toyota has employed American artists -- designers -- at Calty Design Research, Inc. in California.

Why design in America?

Toyota believes strongly in creating diverse teams that can work together in a collaborative atmosphere to draw in new ideas and perspectives...

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Toyota: Pushing 2017 Tacoma Off- Road Cred Onto Higher Ground

Toyota has seized and cultivated a hot market segment with its fresh crop of midsize Tacoma pickups. Targeting youthful consumers and those wanting a vehicle capable of meeting extreme off-road challenges, the automaker is unleashing new Tacoma TRD versions it’s describing as “beasts.”

With the new-generation 2016 Tacoma TRD Off-Road already grabbing positive attention from consumers and the automotive press for its off-road prowess, Toyota is upping the ante with a 2017 Tacoma TRD…

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