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Marion Toyota Blog

Review: 2016 Toyota RAV4 hybrid offers best of 2 worlds

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Toyota is about to be richly rewarded for what seems, in retrospect, to be a corporate no-brainer: combining its expertise in hybrid drivetrains with buyers’ insatiable appetite for small crossover SUVs.

The ★★★ 2016 Toyota RAV4 Limited AWD hybrid fills the gap Ford created when it bewilderingly stopped building the popular hybrid version of its popular Escape compact SUV a few years ago.

It combines the features people love most about SUVs — all-wheel drive and a…
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Toyota tallies 9 millionth hybrid sale

Toyota tallies 9 millionth hybrid sale

Total sales of Toyota hybrid vehicles have topped 9 million units, the Japanese automaker announced on Friday.
 
According to Toyota, it sold its 9 millionth hybrid sometime during the end of April. As of April 30th, Toyota's global hybrid sales stood at 9.014 million units.

Although that sales figure is impressive on its own, Toyota's sales pace of hybridized vehicles is even more staggering. It took Toyota a decade to sell its…
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With Hydrogen, Toyota Aims To Reclaim The Green Image Stolen By Tesla


At a swanky Tokyo hotel in 1997, as birds flitted across the sky on giant video screens, Toyota Motor introduced the Prius to the world. It wasn’t exactly sexy: a funny-looking compact sedan with itty-bitty wheels and a sloping nose. But under the hood was something new: a 1.5-liter four-cylinder engine mated to an electric motor, fed by a 274-volt battery stuffed under the rear seats.

As new car introductions go, this one…
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Toyota confirms FJ Cruiser production ends this August


Toyota says it will end production of the retro-inspired FJ Cruiser this August for the handful of markets that still get the two-door SUV.

The FJ Cruiser was first introduced at the 2005 Detroit Auto Show as an off-roader inspired by the brand's cult classic FJ40 Land Cruiser.

Toyota pulled the FJ Cruiser from North American dealerships a couple of years ago, but sales have continued in Japan, China, Australia, and the Middle East…
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Artificial intelligence framework now powers Toyota websites

Artificial intelligence framework now powers Toyota websites

An innovation in artificial intelligence that was described in a 2001 paper by a UCLA computer science professor has found a somewhat unexpected application: helping car buyers customize their vehicles online.

The websites for Toyota and its Lexus division both offer shoppers the opportunity to tailor their vehicle from among a range of models, colors and accessories. The software that powers the sites, called a "product configurator," is based on a logical form of artificial…
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Artificial intelligence framework now powers Toyota websites

Artificial intelligence framework now powers Toyota websites

An innovation in artificial intelligence that was described in a 2001 paper by a UCLA computer science professor has found a somewhat unexpected application: helping car buyers customize their vehicles online.

The websites for Toyota and its Lexus division both offer shoppers the opportunity to tailor their vehicle from among a range of models, colors and accessories. The software that powers the sites, called a "product configurator," is based on a logical form of artificial…
read more
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The Toyota Mirai is making waves

These days it's much easier to make a conscious effort to help out our environment. Toyota's latest model, the 2016 Mirai, is the first hydrogen powered vehicle, sure to start a new and powerful alternative fuel movement.

The Toyota Mirai hasn't made its debut on our showroom floor here at Marion Toyota just yet, but you better believe that w…

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Toyota sales rise as big vehicles soar

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Toyota Motor's U.S. sales rose 4% in April, compared to a year earlier.

Edmunds.com had projected sales growth of 5%, and Kelley Blue Book had projected growth of 4%.

Average incentives per Toyota vehicle rose 14% to $2,017, according to TrueCar. That still trails the industry average of $3,021.

The Toyota brand sold 186,243 vehicles in April, up 5%. The Lexus luxury brand sold 24,882 vehicles, down 4…
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An Inside Look at Toyota Operations Technology


On Wednesday, three Toyota Motor North America executives joined IndustryWeek’s Manufacturing & Technology Conference to talk about the role IT plays in the Toyota Production System and the company’s outlook on automation and the Internet of Things.

First, Jeff Moore, Senior Vice President, Unit Plants/Lexus Leader shared some statistics. Toyota has six vehicle assembly plants in the U.S., with 14 plants overall in North America. Some 365,000 U.S. jobs have…
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PRESS RELEASE- Charging Ahead

Toyota Scientists Make Breakthrough on Safer, Smarter Batteries



ANN ARBOR, Mich. (May 4, 2016) -- For anyone (i.e. everyone) who's ever panicked when their mobile device chirped, "low battery," the future could be far less stressful, thanks to the advanced battery research of scientists at the Toyota Research Institute of North America (TRINA). A new breakthrough involving magnesium batteries may soon open the doors for smaller, longer-lasting batteries for everything from cars to cell…
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